1 00:00:06,970 --> 00:00:17,390 Narrative features. How did the stories we tell shape how we think about the future, the present and the past? 2 00:00:17,390 --> 00:00:27,390 What is speculation for? And how might we construct better narratives for a better future? 3 00:00:27,390 --> 00:00:31,180 Narrative Futures is a podcast coming to you from Futures Thinking. 4 00:00:31,180 --> 00:00:41,280 A research network housed in the Oxford Centre for Research in the Humanities. 5 00:00:41,280 --> 00:00:48,000 My name is Chelsea. Hey, I'm a doctoral researcher in the faculty of English here at the University of Oxford. 6 00:00:48,000 --> 00:01:03,200 Joining me for the fifth episode of Narrative Futures is Jared Sharen to discuss the coaches awards, literary institutions and indie publishing. 7 00:01:03,200 --> 00:01:06,650 This podcast is interactive, following the interview, 8 00:01:06,650 --> 00:01:14,210 you'll be treated to to writing prompts designed by novelist and creative writing tutor extraordinaire Louis Greenberg. 9 00:01:14,210 --> 00:01:18,860 We invite you to share your response to these with us via email at. 10 00:01:18,860 --> 00:01:23,780 You just thinking at torch dot o x or AC dot UK. 11 00:01:23,780 --> 00:01:30,680 We'll share these on the blog where you'll also be able to find the full transcript of each episode with links to the books, 12 00:01:30,680 --> 00:01:35,330 writers and ideas that we discuss as the world so radically changes. 13 00:01:35,330 --> 00:01:46,800 We hope these conversations and ideas give you insight and inspiration to think about how else we might live and create collectively going forward. 14 00:01:46,800 --> 00:01:51,960 Jared Sharon has been nominated for several Hugo Awards, which I mistakenly thought he'd won. 15 00:01:51,960 --> 00:01:57,870 He co-founded Jurassic London indie publishers of dozens of genre bending anthologies and authors, 16 00:01:57,870 --> 00:02:01,050 and as one of the founders of the coaches awards for progressive, 17 00:02:01,050 --> 00:02:08,640 intelligent and entertaining works containing an element of the speculative or fantastic amount of much energy. 18 00:02:08,640 --> 00:02:20,370 Jared's day job is in Ezekial advertising as the head of planning at Amante Saatchi Weld's services. 19 00:02:20,370 --> 00:02:26,370 I'm wondering what you think about the genre taxonomy debates, particularly the designation of speculative fiction. 20 00:02:26,370 --> 00:02:32,510 You just weren't going to start with an easy question. Let's let's go back to debating of whether or not I want to. 21 00:02:32,510 --> 00:02:36,780 OK. A few thoughts about this. 22 00:02:36,780 --> 00:02:44,250 I think ultimately, I just don't care, which I don't. 23 00:02:44,250 --> 00:02:51,450 I don't mean to say that any sort of like belittling or dismissive way, because I am I think marketing categories matter a lot. 24 00:02:51,450 --> 00:02:57,330 I think it's you know, as long as there are physical bookshops, books have to go into singular, 25 00:02:57,330 --> 00:03:05,040 discrete locations, which means we have to figure out what genre a book most is. 26 00:03:05,040 --> 00:03:10,380 I think genres are great ways to search for things. They're a great way to understand that. 27 00:03:10,380 --> 00:03:17,040 If I like X, I will like all of these X like thing with it actually comes to publishing a book. 28 00:03:17,040 --> 00:03:20,970 It's one of the questions you sort of ask yourself later on as Jurassic. 29 00:03:20,970 --> 00:03:24,720 At least we never got a book thinking, what genre is this? 30 00:03:24,720 --> 00:03:34,350 We got a book and then fell in love with it, published it and then later tried to figure out, OK, what's the you know, 31 00:03:34,350 --> 00:03:39,150 I now have to force this into one bucket because that's the other way Waterstones will understand it. 32 00:03:39,150 --> 00:03:44,880 What's the best bucket for it outside of sort of publishing directly? 33 00:03:44,880 --> 00:03:56,430 I was one of the founders of the Kitchens Awards and that was set up about 10 years ago to celebrate intelligence, 34 00:03:56,430 --> 00:04:01,440 entertaining and progressive science fiction and fantasy. 35 00:04:01,440 --> 00:04:10,410 And the difficulty with any award is that you you do have to create that sort of universe of books that you are are setting out to judge. 36 00:04:10,410 --> 00:04:13,800 And so that's Rhasaan. Ray labels are incredibly important. 37 00:04:13,800 --> 00:04:22,980 And although we wanted to look into science fiction and fantasy books primarily about that's how we saw the remit of the award, 38 00:04:22,980 --> 00:04:28,740 as soon as you say we are a prise for science fiction, everyone else sees it as a certain sort of prise. 39 00:04:28,740 --> 00:04:32,970 They submit certain sorts of books and they expect a certain sort of behaviour. 40 00:04:32,970 --> 00:04:39,330 Similarly with with fantasy. So the language we used there was all of those things, you know, intelligent, 41 00:04:39,330 --> 00:04:46,500 progressive, entertaining books with some element of the speculative or fantastic in it. 42 00:04:46,500 --> 00:04:52,740 And that allowed us to really dance around putting ourselves into a category. 43 00:04:52,740 --> 00:04:59,340 And in turn, it meant that when we were talking about the prise of the sorts of books we were expecting to read and reward, 44 00:04:59,340 --> 00:05:04,980 we could talk to publishers and say, you know, listen, this is a wonderful. 45 00:05:04,980 --> 00:05:12,210 I mean, I remember we got Andrew Motion's Silver, which is a sequel to to Treasure Island, and that is only the loot. 46 00:05:12,210 --> 00:05:17,700 You'll never find that shelf did fantasy. But that is absolutely a novel with with an element of the fantastic in it. 47 00:05:17,700 --> 00:05:26,220 And it really allowed us to extend our remit and make sure that we were proving that value 48 00:05:26,220 --> 00:05:31,350 of the of the speculative and the fantastic more than it had previously been bounded by, 49 00:05:31,350 --> 00:05:39,000 I suppose. And I completely agree. I think you're absolutely right. There's this this kind of sense that the pulp quality of those genres has for a 50 00:05:39,000 --> 00:05:43,770 long time meant that they aren't included in sort of literary fiction prises. 51 00:05:43,770 --> 00:05:49,790 Obviously, that's changing now. But I like what you say about, you know, including an element of another genre. 52 00:05:49,790 --> 00:05:57,310 You know, the genres of the of horror and sci fi and the speculative generally in books that are otherwise, 53 00:05:57,310 --> 00:06:03,600 you know, considered literary in some way or, you know, as you say, intelligent and provocative. 54 00:06:03,600 --> 00:06:08,440 I wonder if there's something and I apologise because this is really coming out of left field. 55 00:06:08,440 --> 00:06:15,480 But these are the only two genres that the actual name of the genre has fiction in it. 56 00:06:15,480 --> 00:06:20,300 I mean, fantasy is, you know, by definition, it's the genre of books that are fantasy. 57 00:06:20,300 --> 00:06:24,360 They're completely made up. They're completely wild. They're they're total. They're total lies. 58 00:06:24,360 --> 00:06:29,310 And science fiction is again in the title. 59 00:06:29,310 --> 00:06:33,870 It's fiction. And you don't get that with crime. You don't get that with romance. You don't get that with literature. 60 00:06:33,870 --> 00:06:44,310 All of those don't they aren't labelled as fiction, as untruth in the same way that science fiction and fantasy are really. 61 00:06:44,310 --> 00:06:49,580 That's really funny to me, I think, because fiction is by definition entirely made up there. 62 00:06:49,580 --> 00:06:50,820 I, I totally agree. 63 00:06:50,820 --> 00:06:58,530 So it's sort of it's almost redundant in those titles, whereas I don't know, the others seem to be aspiring to be something more than that. 64 00:06:58,530 --> 00:07:04,440 Yes. Yeah. It's kind of sense that there's a replication of of reality. 65 00:07:04,440 --> 00:07:06,810 But but there cannot be. 66 00:07:06,810 --> 00:07:13,900 I think there's also something interesting about the misnomer of science and fiction that is important, I think, to the history of the genre. 67 00:07:13,900 --> 00:07:18,330 Going back to Hugo Guns back and, you know, the pulp magazines and the idea of. 68 00:07:18,330 --> 00:07:25,830 It was about science, particularly. And then obviously the difficult tensions and academic writing about these genres, 69 00:07:25,830 --> 00:07:30,690 about, you know, fantasy being sort of excluded by by the likes of Dorkus even. 70 00:07:30,690 --> 00:07:37,530 So I want to talk to you a little bit more about Gine Falls in Love and the Outcast Hours that you edited together with Mahesh Murad. 71 00:07:37,530 --> 00:07:46,750 And I'm thinking about form here, particularly thinking about the short story collections versus telling stories in long fiction form, such as novels. 72 00:07:46,750 --> 00:07:54,150 And what do you think the benefits of each of those forms are for writing, presenting kind of narratives of these genres? 73 00:07:54,150 --> 00:07:59,670 That's an excellent question. I'm a big believer in the themed anthology, just in general, whether it's, you know, 74 00:07:59,670 --> 00:08:05,220 whether it's about gin or like outcaste, ours is about the night and sort of the concept of living at night. 75 00:08:05,220 --> 00:08:14,760 And other anthologies I've been able to work on are, you know, they could be around London or mummies or you could do it. 76 00:08:14,760 --> 00:08:20,740 Anthology about rowdy sort of theme. And I think themes are wonderful. And that's really where the. 77 00:08:20,740 --> 00:08:30,010 Difference between a short story and a novel comes out because a novel is ultimately one perspective and it is one wonderfully detailed, 78 00:08:30,010 --> 00:08:39,280 wonderfully deep dive into one person's perspective, into a theme, into a topic, into a particular vision. 79 00:08:39,280 --> 00:08:48,820 And a novel has the ability to bring one person's vision or one person's narrative to life and honestly had a completely unparalleled format, 80 00:08:48,820 --> 00:08:56,620 probably across all media. I think the, you know, the immersion of a good novel is pretty much impossible to beat. 81 00:08:56,620 --> 00:09:00,350 Short stories are there, not immersive in that way. And they can't be. 82 00:09:00,350 --> 00:09:04,450 They they don't have they don't have the time or the space to do so. 83 00:09:04,450 --> 00:09:13,090 But what you get by compiling short stories is a collection of narratives and a collection of perspectives, all sorts of different visions. 84 00:09:13,090 --> 00:09:20,320 It's sort of a exhausted parable, but that idea of the sort of blind man and the elephant. 85 00:09:20,320 --> 00:09:29,970 And if you want to really understand something big and something incredibly deep or broad or global, or I am, 86 00:09:29,970 --> 00:09:35,420 you know, something that is experienced in a lot of different ways, I think that's where you need short stories. 87 00:09:35,420 --> 00:09:37,630 You know, going back to the Jim Falls in love. I mean, 88 00:09:37,630 --> 00:09:47,470 Ginne are a global myth on a scale and with a history and with a presence that actually probably no other mythological 89 00:09:47,470 --> 00:09:54,430 creature has certainly been very hard to find another another creature with that sort of global prevalence. 90 00:09:54,430 --> 00:10:00,820 And there are fantastic novels about the jinn, but they are that one perspective from a one one culture, 91 00:10:00,820 --> 00:10:07,090 one viewpoint, one one way of encountering the gene, and that that doesn't do them justice. 92 00:10:07,090 --> 00:10:14,020 It could be an absolutely wonderful novel and it will do that perspective justice, but it won't do the entirety of the Jim Justice. 93 00:10:14,020 --> 00:10:17,590 And that's not to say that this anthology does or any anthology can, 94 00:10:17,590 --> 00:10:20,800 but at least you can start to see the shape of the elephant by having a few more hands 95 00:10:20,800 --> 00:10:26,490 on it rather than just relying on on one person with particularly sensitive fingers. 96 00:10:26,490 --> 00:10:32,580 Absolutely. And you kind of you articulate that in the in the introduction to Jane Falls in love with the multiple spellings of the word. 97 00:10:32,580 --> 00:10:38,300 A reader will notice immediately reading the contents page that the authors come from all over the world. 98 00:10:38,300 --> 00:10:47,510 And you're you know, you're sourcing ideas, as you say, kind of globally. And, yeah, you've got lots of different hands on kind of sharing. 99 00:10:47,510 --> 00:10:51,650 Yeah. Sort of fantastical body of nerve endings. 100 00:10:51,650 --> 00:10:55,140 I'm thinking about thinking about that, that concept. 101 00:10:55,140 --> 00:11:02,920 So on that collection, I'm kind of wondering about the role of folklore and myth in the modern world and in modern literature. 102 00:11:02,920 --> 00:11:08,350 And and sort of integration of those things with. Yeah, what these genres. 103 00:11:08,350 --> 00:11:13,160 And with a very kind of technologically advanced world. This kind of interest and return. 104 00:11:13,160 --> 00:11:18,260 These old stories. The kind of stories of a beginning. Right. 105 00:11:18,260 --> 00:11:23,840 I completely agree. And I think if there's one thing I learnt from editing Gin, 106 00:11:23,840 --> 00:11:34,370 it's that the distance between the our contemporary modern scientific world and this sort of mysterious, mythic past is really there. 107 00:11:34,370 --> 00:11:37,910 There's really the boundaries between them are incredibly fat. 108 00:11:37,910 --> 00:11:47,270 And, you know, as I learnt through this, there are there are huge swathes of the world that still understand and react to the presence of gin, 109 00:11:47,270 --> 00:11:51,230 that the cultures of dealing with gin are still built into everyday life. 110 00:11:51,230 --> 00:11:58,400 I've seen in my neighbourhood in London, I have friends that still understand and react to the presence of gin. 111 00:11:58,400 --> 00:12:02,450 So they're not in it's not a myth that's in the distant past. 112 00:12:02,450 --> 00:12:07,460 It's of folklore that is ingrained in modern culture as well. 113 00:12:07,460 --> 00:12:11,160 And, you know, in. 114 00:12:11,160 --> 00:12:19,540 To be honest, I think I think one of the best books on this is I've always been taken by Robert Graves's version of The Greek Myths, 115 00:12:19,540 --> 00:12:24,490 where he explains the myths as the the science of the time. 116 00:12:24,490 --> 00:12:28,390 And it's just it's the way of understanding the universe and making sense out of it. 117 00:12:28,390 --> 00:12:34,180 And for many parts of the world and for many cultures and for many people all over the world, 118 00:12:34,180 --> 00:12:39,340 Ginner are still very much playing into that sensibility and that that world view at that, 119 00:12:39,340 --> 00:12:43,000 a capacity to understand what's happening in the world around you. 120 00:12:43,000 --> 00:12:51,430 And then on the I suppose the other side of the coin is that you have stories ingen like Sami Shor's reap, 121 00:12:51,430 --> 00:12:57,610 which I think is a fantastic use of creating a separation between those two worlds. 122 00:12:57,610 --> 00:13:06,580 It has parallels between drones and Jim. And it's an incredibly powerful story because it shows how there these are two very, 123 00:13:06,580 --> 00:13:14,830 very, very different things, the sort of mythic, I suppose, and the scientific. But they have the same emotional and physical impact. 124 00:13:14,830 --> 00:13:21,310 And you wind up replicating these patterns over and over again in in really sinister ways. 125 00:13:21,310 --> 00:13:26,170 Yeah, absolutely. I think there's something really important in this. 126 00:13:26,170 --> 00:13:35,470 The eye and the idea of Jan and these these myths as ways of explaining the world for thinking about alternative knowledges and the 127 00:13:35,470 --> 00:13:42,640 ways that these kinds of stories teach us something about how how we've constructed knowledge in the West and how that's come, 128 00:13:42,640 --> 00:13:47,590 unfortunately, to be so dominant and kind of in academic spaces around the world. 129 00:13:47,590 --> 00:13:54,280 And I think that these kinds of short stories go go a long way to repairing some of those damages. 130 00:13:54,280 --> 00:14:02,890 One of the anthologies we published as Jurassic was called Irregularity, and it might be May I be my favourite? 131 00:14:02,890 --> 00:14:06,500 I don't think anyone's ever really allowed to say that. Whatever. I think it was my favourite. 132 00:14:06,500 --> 00:14:11,260 And it's certainly the if everyone sort of looks back at their body of work and think, oh, 133 00:14:11,260 --> 00:14:14,290 that's the one that should have got more attention and done better than it 134 00:14:14,290 --> 00:14:19,060 deserved irregularity we did in partnership with the National Maritime Museum. 135 00:14:19,060 --> 00:14:23,440 And the theme was The Age of Reason. 136 00:14:23,440 --> 00:14:31,030 And that is a absolutely fascinating brief for what is ultimately a science fiction and fantasy anthology. 137 00:14:31,030 --> 00:14:35,920 Absolutely. Because very loaded. Just so much fun. 138 00:14:35,920 --> 00:14:43,300 Because, you know, you have an era of human history where everyone is doing their damnedest to put everything into patterns and 139 00:14:43,300 --> 00:14:49,420 into boxes and bring order out of chaos and sort of stomp out all the superstition that that came before. 140 00:14:49,420 --> 00:14:53,620 But then at the same time, you have an era where due to, you know, 141 00:14:53,620 --> 00:15:00,970 advances in science and knowledge and thinking and travel and exploration, they're also finding more unknowns than ever before. 142 00:15:00,970 --> 00:15:05,770 And it's such fertile ground for stories because we've got some absolutely brilliant ones. 143 00:15:05,770 --> 00:15:08,860 But they are about that sort of intersection of, look, I'm completely confident. 144 00:15:08,860 --> 00:15:12,990 I have ordered the world at, oh, my God, what is that thing over there that doesn't fit into a box? 145 00:15:12,990 --> 00:15:19,250 But I've always. Really been fond of that one for trying to tackle head on. 146 00:15:19,250 --> 00:15:22,520 I think what is an incredibly difficult team, which theme, which is, you know, 147 00:15:22,520 --> 00:15:31,880 what is what is the place for fantasy and in chaos and irregularity in a world that prides itself on making everything very ordered and tidy. 148 00:15:31,880 --> 00:15:41,560 I think we're I think we're learning a lot at the moment about how order and tidiness are perhaps not sustainable in any kind of long term way. 149 00:15:41,560 --> 00:15:46,510 You're absolutely right. How how easy it is for things to sort of fall apart. 150 00:15:46,510 --> 00:15:54,530 Yeah, the centre really cannot hold. So I want to talk a little bit about Jurassic London that you set up with your partner. 151 00:15:54,530 --> 00:16:04,850 And I want to ask you a little bit about how you got into small press publishing arrogantly. 152 00:16:04,850 --> 00:16:08,960 And and I we're both bloggers, actually. 153 00:16:08,960 --> 00:16:17,240 At the time, we were about four or five years into what was then a fairly successful sort of genre fiction blog. 154 00:16:17,240 --> 00:16:26,040 And. Had that sort of dangerous, almost understanding of how publishing worked and like everyone that sort of knows about 10 percent of a thing, 155 00:16:26,040 --> 00:16:29,670 we thought we do about 200 percent of a thing and we could do it better than anyone else. 156 00:16:29,670 --> 00:16:37,560 And we heard, you know, our our belief, which I think runs pretty much parallel with yours, 157 00:16:37,560 --> 00:16:46,920 is that speculative fiction and fantasy and science fiction are incredibly valuable tools in helping make sense of the world, 158 00:16:46,920 --> 00:16:50,910 in helping engage people in really difficult themes and topics, 159 00:16:50,910 --> 00:16:58,010 that it's sort of an underutilised resource in connecting people with social goals and greater advancement of humanity. 160 00:16:58,010 --> 00:17:03,120 Something like that. So things I think we're trying to work through out myself. 161 00:17:03,120 --> 00:17:15,210 Absolutely. That it's. And so we we spotted that at Tate Britain, there was going to be a new exhibition of the art of John Martin. 162 00:17:15,210 --> 00:17:21,380 And Martin is just an absolutely ludicrous author. 163 00:17:21,380 --> 00:17:27,960 You sort of Turner ask if you've not seen the stuff, but it's just sort of it's all like if Turner did volcanoes. 164 00:17:27,960 --> 00:17:36,360 And so it's just tiny figures basically just being devoured by smoke and fire and visions of hell and heaven and, you know, the Midlands. 165 00:17:36,360 --> 00:17:42,510 But he makes them all look a bit the same. And it's very, very pulpy in a way to be at Tate. 166 00:17:42,510 --> 00:17:46,980 And we looked at that. We're like, oh, my God, this stuff. You know, it's it's 2011. 167 00:17:46,980 --> 00:17:53,310 If something has apocalypse is about the apocalypse is about dystopia is like that's super cool in publishing right now. 168 00:17:53,310 --> 00:17:58,140 And here is Tate Britain doing this massive exhibition of apocalyptic art. 169 00:17:58,140 --> 00:18:03,510 Like, why is there not a book to go with it? And we spoke to a few editors and publishers that we knew. 170 00:18:03,510 --> 00:18:07,050 And they're all like, that exhibition is three months away. 171 00:18:07,050 --> 00:18:10,800 That's impossible. And no one would want it. So we're like three months. 172 00:18:10,800 --> 00:18:19,180 Who? Everyone can make a book in three months. Like, how hard is it? You just put words on paper. 173 00:18:19,180 --> 00:18:27,810 Oh, I'd be just you know, we we were helped out immensely by friends that knew better than we did. 174 00:18:27,810 --> 00:18:37,260 That could taught us how to do layouts. That taught us how to use software that literally like lent us fans to to take books from point A to point B. 175 00:18:37,260 --> 00:18:43,040 We called in sort of every favour we ever knew with every author that we could sort of blackmail we. 176 00:18:43,040 --> 00:18:48,210 And we put together what is actually a I think a really good book called Stories of the Apocalypse. 177 00:18:48,210 --> 00:18:55,440 And it launched and we completely blagged a relationship with Tate Britain and said, look, we just conveniently have this story, 178 00:18:55,440 --> 00:19:00,240 this book of stories coming out at exactly the same time as your exhibition that happens to be about John Martin. 179 00:19:00,240 --> 00:19:01,590 What are the odds? 180 00:19:01,590 --> 00:19:09,560 And they supported it and they were absolutely lovely, you know, at the end were like, well, OK, that was a really, really terrible idea. 181 00:19:09,560 --> 00:19:14,970 And we probably shouldn't have done that. But, you know, next time we think of ourselves like six months or nine months, 182 00:19:14,970 --> 00:19:21,030 that sort of thing, and we just kept going over it, sort of a five year run. 183 00:19:21,030 --> 00:19:28,020 There were probably somewhere between 40 and 50 different Voracek publications of all sorts of shapes and sizes. 184 00:19:28,020 --> 00:19:31,860 And it's an incredible volume of just just ludicrous. 185 00:19:31,860 --> 00:19:37,260 And, you know, we were determined to only do two things a year so that that worked well. 186 00:19:37,260 --> 00:19:39,570 But there was always something to experiment with. 187 00:19:39,570 --> 00:19:45,810 You know, there was always a new story that needed a home or there was always a new printer we wanted to try or there was always, 188 00:19:45,810 --> 00:19:53,280 you know, a new piece of art that needed something to go along with it or a new idea or something to scheme with. 189 00:19:53,280 --> 00:20:00,390 And, you know, there were two of us and lots of enthusiasm and the willingness to fail, 190 00:20:00,390 --> 00:20:04,110 which I think is incredibly important when it comes to publishing. 191 00:20:04,110 --> 00:20:13,980 And it was really, really, really fun. We had a a good pitch to cultural institutions because what we were doing is bringing people to take 192 00:20:13,980 --> 00:20:19,200 Britain or to the National Maritime Museum or to the Egypt Exploration Society or to English pen. 193 00:20:19,200 --> 00:20:28,490 You know, we were helping extend what they did and explain what they did to a completely new audience using the medium of fiction. 194 00:20:28,490 --> 00:20:35,700 So important. The extending of you know, I was thinking about that when you were speaking about John Martin's work and the intersections of, 195 00:20:35,700 --> 00:20:39,310 you know, the painting as the inspiration for the collection. 196 00:20:39,310 --> 00:20:43,270 And then the collection is a draw card for new, well, new viewers, 197 00:20:43,270 --> 00:20:52,450 new people to interact with these kind of all these different media and kind of on these on these topics that are also important. 198 00:20:52,450 --> 00:20:58,240 Exactly. And it is this is going back to that role of stories and to fiction. 199 00:20:58,240 --> 00:21:05,830 It gives you a different perspective on what you are seeing as a museum visitor or a gallery visitor or a student of history or whatever you might be. 200 00:21:05,830 --> 00:21:12,700 You know, if there's also a story about it, it it helps bring it to life or give you give you another way of thinking about it or interacting with it. 201 00:21:12,700 --> 00:21:16,710 And it just makes it that much more appealing. Absolutely. 202 00:21:16,710 --> 00:21:21,550 I think what you're saying here about having having a story to make sense of something 203 00:21:21,550 --> 00:21:25,870 and previously that story is kind of using stories to make sense of the world. 204 00:21:25,870 --> 00:21:32,200 I want to speak a little bit about your, um, your your day job and what you've described as using narrative to effect change. 205 00:21:32,200 --> 00:21:39,530 Can you talk a little bit more about that? So I work in a very specific offshoot of advertising. 206 00:21:39,530 --> 00:21:45,280 I'm not a specialist division of the agency MNC Saatchi. 207 00:21:45,280 --> 00:21:56,650 And what we do is work to create social impact using all of the sort of traditional tools of advertising and marketing and communications. 208 00:21:56,650 --> 00:22:03,160 So we work with the development sector and we work with governments and NGOs and transnationals to help 209 00:22:03,160 --> 00:22:09,590 them use communications to tackle some of the more complex and challenging problems in the world today. 210 00:22:09,590 --> 00:22:13,750 You know, communications is an incredibly powerful tool, as we've been talking about, you know, 211 00:22:13,750 --> 00:22:21,160 the ability of a story to help people understand something, to help bring a behaviour to life, to help shift people's attitudes. 212 00:22:21,160 --> 00:22:25,660 And obviously, that needs to be underpinned with the presence of a solution. 213 00:22:25,660 --> 00:22:28,540 Communications can't be the answer in and of itself, 214 00:22:28,540 --> 00:22:34,090 but communications can really help bring that answer to life and make it more compelling for people. 215 00:22:34,090 --> 00:22:38,820 And we see that a lot in the development sector and working with governments. 216 00:22:38,820 --> 00:22:47,260 You know, it's not just enough to have the right path out there or to have the solution or the vaccine or the handwashing behaviour. 217 00:22:47,260 --> 00:22:54,130 You need to make sure that people understand why and how and emotionally engaged with that to. 218 00:22:54,130 --> 00:23:01,060 Absolutely anything. Yes. The role of stories. Stories that we tell ourselves about who we are, what we are as a society. 219 00:23:01,060 --> 00:23:05,260 Right. Which is in part what the role of marketing advertising is. 220 00:23:05,260 --> 00:23:08,530 This is what you are enough. Therefore, this is what you may need. 221 00:23:08,530 --> 00:23:18,030 And I think that's really interesting, particularly at the moment when we're thinking or we're experiencing kind of radical shifts in cultural norms. 222 00:23:18,030 --> 00:23:21,840 That's absolutely right. Talking about what we're seeing now in the U.K. 223 00:23:21,840 --> 00:23:23,860 They spend. 224 00:23:23,860 --> 00:23:33,690 A lot of, you know, new rules and new guidelines and new expectations of how we behave and how we consume and what we should and shouldn't be doing. 225 00:23:33,690 --> 00:23:37,210 And I think we've been able to see over the past few months, you know, 226 00:23:37,210 --> 00:23:44,290 what the differences between a behaviour that's made compelling or a behaviour that has sort of a strong narrative underpinning, 227 00:23:44,290 --> 00:23:54,100 you know, do this to protect the NHS, to save lives versus behaviours that seem arbitrary or hypocritical or are nonsensical. 228 00:23:54,100 --> 00:24:01,510 And the ability of, you know, narratives to bring to life what is a honestly, you know, intangible, 229 00:24:01,510 --> 00:24:08,860 invisible sort of aethereal threat and make it personal and give people the not just the tools, 230 00:24:08,860 --> 00:24:12,880 but also their hope on how to get through that I think is is incredibly important. 231 00:24:12,880 --> 00:24:20,800 Absolutely. I see a lot of stuff on Twitter, which is really interesting in terms of narrative izing the pandemic, 232 00:24:20,800 --> 00:24:28,510 but also narrative ising movements for resistance to oppression, narrative surrounding Black Lives Matter, for example. 233 00:24:28,510 --> 00:24:32,440 And and those these all seem like narratives about you. 234 00:24:32,440 --> 00:24:39,730 Yes. About the future or future oriented, because it's about what do we want the world to look like soon. 235 00:24:39,730 --> 00:24:46,010 Yes, I think that's incredibly important. And I think the Black Lives Matter movement is. 236 00:24:46,010 --> 00:24:51,380 All the more impressive because of what it's done in helping people be aware 237 00:24:51,380 --> 00:24:55,580 of the narratives that we've already been subscribing to without realising. 238 00:24:55,580 --> 00:24:56,780 Absolutely. 239 00:24:56,780 --> 00:25:05,840 I suppose most importantly, it's about creating a new, positive, inclusive, fantastic narrative that we can all look forward to in the future. 240 00:25:05,840 --> 00:25:14,390 But the power that it has in helping people question the narratives that we've already been consuming have been subscribed to. 241 00:25:14,390 --> 00:25:15,920 Absolutely. 242 00:25:15,920 --> 00:25:25,040 So I'm wondering now a little bit about your reading habits in the last while and also what do you read that helps you think about the future? 243 00:25:25,040 --> 00:25:31,680 I suppose, like everyone else by reading during lockdown has been. 244 00:25:31,680 --> 00:25:40,290 Erotic ads buy behaviours have changed really, really wildly since it began. 245 00:25:40,290 --> 00:25:48,560 So I've got a. It is it is breeding that I'm doing now, but I am going to stretch it back a bit. 246 00:25:48,560 --> 00:25:57,490 I set myself the reading challenge of trying to find and read every Debu winner of the Edgars. 247 00:25:57,490 --> 00:26:02,970 And the editors are the prise by the mystery writers of America. 248 00:26:02,970 --> 00:26:08,660 And the debut category goes back to, I think like 1950 or spent close to that. 249 00:26:08,660 --> 00:26:13,710 And, you know, I'm a mystery reader. I'm in everything reader, I think. 250 00:26:13,710 --> 00:26:18,510 But to me, it's been a very interesting quest over about nine months to find a lot of these books, 251 00:26:18,510 --> 00:26:23,460 many of which are forgotten or lost or completely impossible to track down. 252 00:26:23,460 --> 00:26:26,200 But see how. 253 00:26:26,200 --> 00:26:35,450 You know, to read seven decades of crime fiction, of popular crime fiction and see how the category has has changed and how it reflects society. 254 00:26:35,450 --> 00:26:44,950 You know, how it treats race and gender and sexuality. You know what it thinks of as permissible drama and permissible behaviour. 255 00:26:44,950 --> 00:26:50,740 What you know, what crime used to shock or not shock over the years. 256 00:26:50,740 --> 00:26:56,560 And of course, just the the trends in what makes for a popular mystery is kind of fun. 257 00:26:56,560 --> 00:27:04,210 I've kind of wrapped that up and was trying to think of, like, OK, what's the next sort of equivalent challenge? 258 00:27:04,210 --> 00:27:14,740 I could set myself at I discovered these spur awards for Western fiction, which also goes back to about 1940. 259 00:27:14,740 --> 00:27:17,690 Right. Which is which is amazing. I you know, I. 260 00:27:17,690 --> 00:27:22,340 And it just shows what happens when you start looking in categories you don't normally sort of tinker around with. 261 00:27:22,340 --> 00:27:31,090 So it goes back to 1940. It's got you know, I have no idea of what the sort of community or even the processes around this award, 262 00:27:31,090 --> 00:27:35,860 but it seems to change quite a bit sort of over the years. 263 00:27:35,860 --> 00:27:41,350 So it's it's reflecting more contemporary fiction and all sorts of interesting authors and voices. 264 00:27:41,350 --> 00:27:50,080 And I think right now, the reason I have started picking up Westerns is, again, I want to see how everything changed over time. 265 00:27:50,080 --> 00:28:00,130 But as an American and in an election year, that feels incredibly critical to, you know, what is the heart and soul of America. 266 00:28:00,130 --> 00:28:06,430 Westerns are such an iconic American genre that it feels that being able to sort of skip around it. 267 00:28:06,430 --> 00:28:18,660 Look at what did Western fiction say about America and American values and American dreams and sort of a certain sort of hope and vision of America. 268 00:28:18,660 --> 00:28:23,170 And how has that changed over 70, 80 years? 269 00:28:23,170 --> 00:28:28,300 You know, how how do people talk about America and how do people talk about what it what it means to be American? 270 00:28:28,300 --> 00:28:34,210 And I'm really interested to see where that leads me, because right now that is you know, 271 00:28:34,210 --> 00:28:41,320 that's a conversation that everyone is having over the Internet and in their hearts and in November. 272 00:28:41,320 --> 00:28:48,490 But there are going to be having at the at the polling booth. And I'm curious to see how fiction might inform that over time. 273 00:28:48,490 --> 00:28:57,490 Yeah, absolutely. I mean, I think that there's definitely an element of the kinds of national pride in particular genres, 274 00:28:57,490 --> 00:29:04,800 the the West and as you mentioned, for America and, you know, Agatha Christie in Britain. 275 00:29:04,800 --> 00:29:08,530 Oh, you're absolutely right. And I think that's it's really interesting. 276 00:29:08,530 --> 00:29:11,740 I mean, it is, you know, going back to statues and things like that. 277 00:29:11,740 --> 00:29:21,830 It's sort of it's. They are. Books wind up being sort of moments in time that capture what's important to the author and often to the reader. 278 00:29:21,830 --> 00:29:32,540 And it does it kind of gives you changing sense of what kind of concerns are relevant to the, you know, to the period that you're reading around. 279 00:29:32,540 --> 00:29:40,290 And it made me think about what you said about communities that surround institutions like these prises and awards and around the you know, 280 00:29:40,290 --> 00:29:44,930 the communities that surround Hugo's offices, Clark and the you know, 281 00:29:44,930 --> 00:29:49,940 the quite profound shifts in the ideologies of those communities in the last five years, 282 00:29:49,940 --> 00:30:01,640 thinking particularly about the puppies controversy and and how brilliantly the genre scene is changing to reflect concerns of the left, 283 00:30:01,640 --> 00:30:06,080 but also of equality. I completely agree. 284 00:30:06,080 --> 00:30:08,150 Paul Puppis protest was just I mean, and, you know, 285 00:30:08,150 --> 00:30:15,650 we've seen it mirrored across games and comics and films and and sort of every other form of culture where people start 286 00:30:15,650 --> 00:30:22,070 protesting that something's become too political because all of a sudden they realise that they don't share those politics. 287 00:30:22,070 --> 00:30:25,840 But science fiction has always been deeply political. 288 00:30:25,840 --> 00:30:31,420 That's that's its point. It. I mean, it's it's about examining the world from a different lens. 289 00:30:31,420 --> 00:30:39,380 But I think it's you're absolutely right. I mean, all of these institutions, you know, every award has a you know, 290 00:30:39,380 --> 00:30:45,380 a vision or a motive or a community around it has a has a different way of looking at the world. 291 00:30:45,380 --> 00:30:50,390 And I mean, I'm not a huge fan of the Hugo Awards. 292 00:30:50,390 --> 00:30:56,660 I've never been in that like literally like I'm not a fan. 293 00:30:56,660 --> 00:31:02,480 Like the taste of the Yuko's has never particularly reflected my own reading taste in the same way that say, 294 00:31:02,480 --> 00:31:07,700 like the Shirley Jackson Award or the Arthur C. Clarke Award. 295 00:31:07,700 --> 00:31:12,320 Those those reflect my reading taste really, really strong. But that's that's great. 296 00:31:12,320 --> 00:31:17,000 That's why it's really important to have all sorts of these institutions and not just one, 297 00:31:17,000 --> 00:31:23,280 because an award is just a particular type of recommendation that is constructed in a in 298 00:31:23,280 --> 00:31:29,600 a particular way with all sorts of politics and communities and attitudes around it. 299 00:31:29,600 --> 00:31:36,750 And I love that they all exist. And by my stance has always been the sort of the more the merrier and the border. 300 00:31:36,750 --> 00:31:43,290 Diverse and eclectic and strange that we can make them the better it is, because then we have more and more recommendations out there. 301 00:31:43,290 --> 00:31:49,260 And the challenge is to find, you know, the recommendation engine that best matches your own taste. 302 00:31:49,260 --> 00:31:58,050 Absolutely. And to find yourself pushed in some ways as well by recommendations made in other genre institutions. 303 00:31:58,050 --> 00:32:04,280 Yeah, that's a appropriate way of putting it. And, you know, I have something like the Shirley Jackson Awards where like, OK, 304 00:32:04,280 --> 00:32:11,460 they are there enough on my wavelength that they recommend something that I haven't read. 305 00:32:11,460 --> 00:32:17,690 I know I should cheque it out. And then similarly, you know, one of my favourite awards is the Good Reads Choice Awards. 306 00:32:17,690 --> 00:32:24,810 You know, every year where they just have the massive public vote. And those books are so far out of my normal taste. 307 00:32:24,810 --> 00:32:27,270 I mean, I really just don't like any of them at all. 308 00:32:27,270 --> 00:32:34,350 But it's really, I think, handy and valuable and fun for me to go to use that to discover new genres. 309 00:32:34,350 --> 00:32:38,910 So I love it when the kid reads Trisk comes out because that I go and I learn about now, 310 00:32:38,910 --> 00:32:43,080 which are the historical romances that are incredibly popular in that community, 311 00:32:43,080 --> 00:32:45,870 you know, which are that which are the comic books that are really popular in that community. 312 00:32:45,870 --> 00:32:54,220 And it's a really it's a really nice way of discovering like mainstream's like Geist of various genres lately. 313 00:32:54,220 --> 00:32:59,430 And when you when you think about what is important to people and what I mean you not your own reading challenges. 314 00:32:59,430 --> 00:33:06,030 Thinking back to, you know, mystery and and Westerns and thorough for the longest time, 315 00:33:06,030 --> 00:33:11,760 a lot of these genres have depended on what's popular, not only what is celebrated. 316 00:33:11,760 --> 00:33:16,220 Right. Because there's kind of a disjunct there. 317 00:33:16,220 --> 00:33:23,750 We know we all know that romance sells best. But we know that or not. 318 00:33:23,750 --> 00:33:33,720 But and that reflects well, it reflects a demographic of the reading public, but it also reflects what people are concerned about. 319 00:33:33,720 --> 00:33:39,240 And I think maybe we see that with the as you as you were saying earlier about the John Martin 320 00:33:39,240 --> 00:33:47,040 exhibition and your accompanying collection and the the the move to dystopia and the rise of dystopia, 321 00:33:47,040 --> 00:34:08,620 as you know, as a popular zeitgeist. I totally agree that, yes, nodding profusely, narrative future for those writers and speculators listening. 322 00:34:08,620 --> 00:34:16,810 Stay with us now for writing prompts and exercises designed to encourage putting pen to paper or hands to keyboard, 323 00:34:16,810 --> 00:34:29,540 as well as reflection on the writing process. This section is designed and presented by Lee Greenberg. 324 00:34:29,540 --> 00:34:35,590 Jerry cheering refers to rubbish grades, Greek myths and suggestive mythology with the science of the time, 325 00:34:35,590 --> 00:34:43,280 a way to make sense of what we see around us. Let's use that tool to try to make sense of what's happening around us now. 326 00:34:43,280 --> 00:34:50,210 Find a news story from today. Don't agonise too much about the choice and reimagine it as a myth. 327 00:34:50,210 --> 00:34:56,100 For our purposes, one of the key elements of myth is that it gives reason to phenomena. 328 00:34:56,100 --> 00:35:01,880 And another is that characters, rather than the events themselves, take centre stage. 329 00:35:01,880 --> 00:35:08,510 The phenomena are personified. Your chosen news story may well be one of random seeming misfortune or disaster. 330 00:35:08,510 --> 00:35:18,200 It may be of lack of progress. Maybe a huge uncontrollable forces make up a reason for the events in your story, and a character embodies it. 331 00:35:18,200 --> 00:35:24,980 For example, a raging wildfire may be the result of God's dissatisfaction or a petty argument. 332 00:35:24,980 --> 00:35:31,880 A Record-Breaking football score might be the result of magic boots supplied by an angel as creators and readers order. 333 00:35:31,880 --> 00:35:37,910 Suits says that some art chooses to deny and resist comforting order. 334 00:35:37,910 --> 00:35:46,420 Do you think I should disrupt or don't want I asserted my. 335 00:35:46,420 --> 00:35:50,910 She runs a council of his publishing adventures, are amusing and insightful, 336 00:35:50,910 --> 00:35:55,140 Jurassic London introduce civil writers from around the world to new readers. 337 00:35:55,140 --> 00:36:00,660 But as writers, we're all too aware of the corporate backbone of publishing and the struggles of independent publishers, 338 00:36:00,660 --> 00:36:08,750 booksellers and distributors to find a foothold in the industry. This is your chance to imagine your ideal publishing company. 339 00:36:08,750 --> 00:36:15,110 What would your publishing goals be, making money, democratising or decolonising the industry, 340 00:36:15,110 --> 00:36:20,960 making it environmentally beneficial or making beautifully designed artefacts? 341 00:36:20,960 --> 00:36:25,370 What stories would you publish and why? How would you make money? 342 00:36:25,370 --> 00:36:31,340 Would you raise charitable funding? Would you interest enough book buyers to make the business profitable? 343 00:36:31,340 --> 00:36:40,270 In your ideal world, would public funding sustain publishing? Can you imagine any future technology that would assist your publishing goals? 344 00:36:40,270 --> 00:36:45,250 Jot down a business plan on a scrap of paper or a napkin and store it. 345 00:36:45,250 --> 00:37:02,960 This dream is for you to keep the peace. Feel free to share any of your previous exercise vest by email at Fut. thinking a torch dot o x dot ac dot. 346 00:37:02,960 --> 00:37:09,290 That's a wrap on Episode five, many thanks to Jared Shern for joining us in the next episode. 347 00:37:09,290 --> 00:37:27,001 E.J. Swift shares her negotiations with Form and Content, discusses climate fiction and nested narratives.