1 00:00:07,690 --> 00:00:14,280 Finally, administrative steps to starting a business well before you can crack the champagne open. 2 00:00:17,120 --> 00:00:22,820 We've already decided. You need to know your customer. I have a burning desire to succeed, know your product. 3 00:00:23,840 --> 00:00:34,100 But you have to do what I call the three way wants. You will normally have capital, your cells and the holder of the intellectual property, 4 00:00:34,100 --> 00:00:41,140 which, in the case of the university, might be icis innovation. And this is not, I call it a three day world, because if. 5 00:00:41,550 --> 00:00:45,950 Have you ever tried to rules with three people? It is remarkably difficult. 6 00:00:46,040 --> 00:00:51,799 So what actually happens is you dance in pairs. And this is precisely what this diagram shows. 7 00:00:51,800 --> 00:00:59,630 You cannot really raise capital until you know what your intellectual property and license terms are going to be. 8 00:01:00,320 --> 00:01:05,600 You can't really recruit your founding team until you know you have capital and reasonable terms. 9 00:01:06,290 --> 00:01:10,730 So you need to take these things in pairs and work your way through. 10 00:01:14,600 --> 00:01:17,990 And so this is a very personal view. You're going to have to decide. 11 00:01:18,320 --> 00:01:23,840 Royalties and equity royalties are, in my view, a retrospective, 12 00:01:23,840 --> 00:01:29,570 rewarding mechanism for things that people have done in the past, and as a result, they scale with the level of risk. 13 00:01:30,320 --> 00:01:33,380 Equity is a forward motivating mechanism. 14 00:01:33,650 --> 00:01:40,910 So you need to have enough equity in the business in order to make sure that the right people are motivated forward. 15 00:01:41,810 --> 00:01:45,800 And you need to create a clear and satisfactory mechanism for governance. 16 00:01:47,540 --> 00:01:59,420 And lastly, you will not escape using accountants and lawyers because things change and the order in which you do things really matters. 17 00:01:59,930 --> 00:02:06,710 On forming Oxon Onyx We realised that if we had taken the party line on how to form a company within the university, 18 00:02:07,070 --> 00:02:12,680 a very, very significant tax benefit would have been lost both to the founders and to the company. 19 00:02:13,520 --> 00:02:18,830 Every five months the situation changes, primarily driven by Treasury. 20 00:02:19,580 --> 00:02:27,140 So you need to get the order right and be prepared to crack the champagne open and celebrate with the people who've made it happen. 21 00:02:27,620 --> 00:02:37,670 When the time is right, I'd like to leave you with one last thought, which is to me the quote that defines entrepreneurship. 22 00:02:38,630 --> 00:02:43,400 I knew that if I failed, I wouldn't regret that. But I knew that the one thing I might regret is not trying. 23 00:02:44,420 --> 00:02:45,110 Thank you very much.