1 00:00:00,030 --> 00:00:03,690 Hello and welcome to Almanac, the Oxford Middle East podcast. 2 00:00:03,690 --> 00:00:12,690 My name is Piotr Schulkes and on today's episode we spoke with the incredible woman entrepreneurs from Jordan, Egypt and Palestine. 3 00:00:12,690 --> 00:00:20,210 They discussed a journey. What they've learnt and the importance of nuance when discussing the circumstances around their situation. 4 00:00:20,210 --> 00:00:21,440 In the last few years, 5 00:00:21,440 --> 00:00:29,600 women's access to education in the Middle East and North Africa has increased rapidly and women are now outperforming men in teacher education. 6 00:00:29,600 --> 00:00:33,830 But unfortunately, this change has not led to representation of the job market. 7 00:00:33,830 --> 00:00:37,550 The Middle East, North Africa account for the lowest female labour participation rates, 8 00:00:37,550 --> 00:00:42,440 with an average of around 21 percent, and representation in management also remains low. 9 00:00:42,440 --> 00:00:47,900 But entrepreneurship is booming. More and more companies in the Middle East and Africa are run by women. 10 00:00:47,900 --> 00:00:54,800 An increasing number of start-ups are established or co established also by women, and their sources don't agree on the exact percentages. 11 00:00:54,800 --> 00:00:56,960 In any case, the percentages don't really matter. 12 00:00:56,960 --> 00:01:03,620 What matters is that strong and driven women are creating businesses and spaces that reflect the way they would like to see the world. 13 00:01:03,620 --> 00:01:07,490 Spaces where women lift each other up, where existing gender norms are challenged, 14 00:01:07,490 --> 00:01:10,700 and where women are encouraged to take their place in the public sphere. 15 00:01:10,700 --> 00:01:15,290 Today, I have the pleasure of speaking with three women who have established their own successful businesses. 16 00:01:15,290 --> 00:01:21,650 In 2010, Lina Halifa from Jordan said she fighter a self-defence academy where women are trained in 17 00:01:21,650 --> 00:01:27,500 self-defence techniques to combat violence against women and to increase women's self-confidence. 18 00:01:27,500 --> 00:01:32,660 Not only does Lena hold a black belt in taekwondo and grew, she fired into a global organisation. 19 00:01:32,660 --> 00:01:37,910 She also developed herself into a public speaker, addressing audiences across the world. 20 00:01:37,910 --> 00:01:43,760 I'm just thinking, Jesus mean usually the founder of New Collective up to very recently, baby, this collective, 21 00:01:43,760 --> 00:01:50,540 which is an intersectional feminist and political fashion collective based in Palestine, despite the significant obstacles that they face. 22 00:01:50,540 --> 00:01:56,210 Noufal, as it was baby faced, continues to produce that clothes in the West Bank and Gaza. 23 00:01:56,210 --> 00:01:59,950 The third guest on Almanack today is Tanya. 24 00:01:59,950 --> 00:02:06,740 He founded the Egyptian social enterprise entrepreneur, which trains and supports women who want to establish their own businesses. 25 00:02:06,740 --> 00:02:15,710 Entrepreneur has worked with over fifty thousand men and generated over a thousand projects since Runyon's started in 2015. 26 00:02:15,710 --> 00:02:21,360 So the first question that I wanted to ask you is simply what inspired you to set up your business? 27 00:02:21,360 --> 00:02:30,050 Nina Oh, so I am in martial arts. I started training taekwondo and I was really young, maybe five, six years old. 28 00:02:30,050 --> 00:02:34,460 And I always felt like taekwondo and I was obsessed about taekwondo. 29 00:02:34,460 --> 00:02:39,410 And I felt that it was an escape for me all the time from life. 30 00:02:39,410 --> 00:02:44,330 So every time I had problems at school, even when I was a teenager. 31 00:02:44,330 --> 00:02:49,070 For me, the tech Wando was the best thing that would happen. 32 00:02:49,070 --> 00:02:52,670 And during the day, because I would train, I would be happy. 33 00:02:52,670 --> 00:03:00,040 I have this adrenaline rush. I have this kind of discipline. And it gave me a lot of confidence and a boost in why. 34 00:03:00,040 --> 00:03:08,030 And it's like boosting my self-confidence. Of course, later on I realised all of this patiƱo growing up, you kind of just do what you like to do. 35 00:03:08,030 --> 00:03:13,910 You go to play, you do activities you you enjoy. It helped me build my self-confidence. 36 00:03:13,910 --> 00:03:20,900 It helped me know who I am and also be responsible later on when I built my business. 37 00:03:20,900 --> 00:03:30,050 So what's happened is I realised when I was early 20s that there's not much women in self-defence and martial arts. 38 00:03:30,050 --> 00:03:37,700 And then when when my friend was beaten up one day by her brother and father, I did not know why this happened to her. 39 00:03:37,700 --> 00:03:42,140 And they said, we need to stand up for yourself. And she said, women are weak. 40 00:03:42,140 --> 00:03:48,980 We cannot stand up for ourselves. And of course, talking to a martial artist to fighter, women are not weak. 41 00:03:48,980 --> 00:03:52,760 They're just not trained in martial arts. 42 00:03:52,760 --> 00:03:57,770 And they never use their bodies to to know how to fight. 43 00:03:57,770 --> 00:04:05,690 And it's always like it's a patriarchal society where men are mostly the ones that are sent to either military or martial arts. 44 00:04:05,690 --> 00:04:09,390 So women do not really practise these kinds of things. 45 00:04:09,390 --> 00:04:17,160 So they feel very vulnerable at some point. So I decided, that's it, I'm going to start training them how to stand up for themselves. 46 00:04:17,160 --> 00:04:21,290 And that's how I started. Amazing. Thank you. How was that for you? 47 00:04:21,290 --> 00:04:26,330 Yes. I mean, to be honest, more than anything else, when I said I really wanted a space, 48 00:04:26,330 --> 00:04:30,850 a space for conversation and more than anything, a space for healing. 49 00:04:30,850 --> 00:04:35,240 It was around the time that I started maybe this was around the time that I was having 50 00:04:35,240 --> 00:04:40,940 a really difficult confrontation with a lot of the manifestations of the patriarchy. 51 00:04:40,940 --> 00:04:45,170 For the first time in my life, I think, well, obviously had affected me in other ways. 52 00:04:45,170 --> 00:04:50,930 But I think it was the first time that I had been sobering up to the way that it had manifested itself in my life. 53 00:04:50,930 --> 00:05:01,080 So, for example, a lot of the street harassment, a lot of the sort of oppressive gendered practises not I'm not going to stay in Palestinian culture, 54 00:05:01,080 --> 00:05:06,070 but just in general, when I was really having a hard time now that I had sobered up to them, 55 00:05:06,070 --> 00:05:09,320 I was having a hard time dealing with them and healing from them. 56 00:05:09,320 --> 00:05:15,200 And I felt like the best way to do this was to have conversations with other people who were also going through 57 00:05:15,200 --> 00:05:22,220 similar experiences and to heal from those conversations and from that shared from sharing those experiences. 58 00:05:22,220 --> 00:05:28,880 And so, baby, first, first and foremost, was more about hosting and fostering a space to be able to do all that. 59 00:05:28,880 --> 00:05:32,540 And then everything kind of sort of happened naturally afterwards. 60 00:05:32,540 --> 00:05:38,990 So there was never a point right setup. I set out to start a business from from the beginning, it was more of a personal space. 61 00:05:38,990 --> 00:05:46,810 If that makes sense. So once you had this idea of making a space because there was a practical elements to to starting a business. 62 00:05:46,810 --> 00:05:50,960 Yeah. How did you go about that? So there were two aspects of what I was doing. 63 00:05:50,960 --> 00:05:56,760 I started out buying these like denim. This used denim jacket from second hand shops. 64 00:05:56,760 --> 00:06:03,000 And I was hand painting them and then selling them. So that was sort of generating income very, very slowly. 65 00:06:03,000 --> 00:06:08,720 And at the same time, I was hosting workshops regarding sexual harassment, regarding gender based issues. 66 00:06:08,720 --> 00:06:12,590 And I was hosting those workshops in my living room, in my apartment, in the girls room. 67 00:06:12,590 --> 00:06:21,820 And so I started off doing everything very kind of DIY. And very soon those practical elements kind of allowed me to have the funds. 68 00:06:21,820 --> 00:06:30,710 Like I sold enough jackets that I could be able to invest in more stock and invest in opening a shop eventually and then fusing the two. 69 00:06:30,710 --> 00:06:36,860 So that shop space, when I opened it after selling enough jackets, I could open up shop space that would allow me to sell. 70 00:06:36,860 --> 00:06:40,880 The clothing that we produced and then also operate as a social space, 71 00:06:40,880 --> 00:06:45,510 and so that was how the I guess the more logistical side of things came to fruition. 72 00:06:45,510 --> 00:06:50,910 So you sort of rolled into entrepreneurship. Was that different for you? 73 00:06:50,910 --> 00:06:55,830 Ronnie, did you have an idea in mind? No, this is I want to start my own business. 74 00:06:55,830 --> 00:07:01,590 I believe I a second. But a lot of what you just mentioned, because when I started the entrepreneur, 75 00:07:01,590 --> 00:07:07,110 I had the idea of starting a business, but I did not have a solid idea to start a business with. 76 00:07:07,110 --> 00:07:11,070 But it started with a person that been that when I used to have another Start-Up, 77 00:07:11,070 --> 00:07:17,820 I used to have an advertising agency, a simple reason book, Eric Dyson agency that do work for clients. 78 00:07:17,820 --> 00:07:25,950 But I found the challenge myself in order to proceed because I felt like the only lady in the of meeting you. 79 00:07:25,950 --> 00:07:32,370 Not a lot of events happening. And then from here, I found out, like, it's not my problem and my only problem. 80 00:07:32,370 --> 00:07:36,540 It's the problem of a generation. Like, it's it's not my company, my community. 81 00:07:36,540 --> 00:07:41,220 Back then, when I started five years back to have lots of women starting their own business, 82 00:07:41,220 --> 00:07:45,540 especially if their businesses are not their typical or they haven't got a D, 83 00:07:45,540 --> 00:07:54,900 or they want to start something which is not very, let's say, established or an industry that doesn't have many women working, 84 00:07:54,900 --> 00:07:59,100 especially when it comes, for example, in Egypt, like in tech, you don't have many. 85 00:07:59,100 --> 00:08:04,110 So a surgeon with a pheno. I started doing workshops. I started doing small events. 86 00:08:04,110 --> 00:08:08,520 As is mentioned, this was more what I need is myself, I start with. 87 00:08:08,520 --> 00:08:15,450 And then things went through from there. I started from basic racism, basically shops to where we are now entrepreneur. 88 00:08:15,450 --> 00:08:21,110 Now we serve more than 50 Saudis, Egyptian woman, different going rates, which I do support them with. 89 00:08:21,110 --> 00:08:26,100 So benefits they need. So it started from personal pain. 90 00:08:26,100 --> 00:08:30,090 And then with lots and lots of research and the community support itself, 91 00:08:30,090 --> 00:08:35,730 we turned to be a business even where we tried to support the women and ourselves in the process. 92 00:08:35,730 --> 00:08:40,720 Lena, you said that your business started with your passion for taekwondo. Then what happened? 93 00:08:40,720 --> 00:08:44,920 How did you grow from informally training women to establishing a business? 94 00:08:44,920 --> 00:08:49,810 Oh, yeah. I mean, it starts always with an idea. Everything starts with an idea. 95 00:08:49,810 --> 00:08:54,100 The thing is, a lot of people have ideas, but they never act upon their ideas. 96 00:08:54,100 --> 00:09:00,190 They they neglect their ideas. They neglect their dreams. But what's happened with me, I had an idea. 97 00:09:00,190 --> 00:09:08,140 I said, I'm going to start. You know, I wanted to solve the problem of violence against women and domestic violence and also self-confidence in women. 98 00:09:08,140 --> 00:09:12,130 I wanted women to be more confident, especially starting in the Middle East. 99 00:09:12,130 --> 00:09:18,970 You know, it's a it's a region where women are mostly oppressed by society. 100 00:09:18,970 --> 00:09:25,210 They believe that they cannot do a lot of things men can do and they're happy living that way. 101 00:09:25,210 --> 00:09:33,160 So maybe they pretend to be happy. I'm not sure. I mean, working with them for like nine years, definitely they pretend. 102 00:09:33,160 --> 00:09:38,140 Some of them to be happy and comfortable because it's hard to be a fighter in that society. 103 00:09:38,140 --> 00:09:43,120 It's hard to say, you know what? I'm going to stand up for myself. I'm going to take care of myself. 104 00:09:43,120 --> 00:09:47,610 Nobody really wants to do that because a lot of work, especially if they have kids. 105 00:09:47,610 --> 00:09:48,840 And, you know, 106 00:09:48,840 --> 00:09:56,350 I have a lot of kids and they have to take responsibility for all the kids because once a woman wants to be independent in that kind of society, 107 00:09:56,350 --> 00:10:02,980 it means like she might get some some fights with men in her family especially. 108 00:10:02,980 --> 00:10:07,420 So is she willing to do that? Is she willing? Does she have work? 109 00:10:07,420 --> 00:10:12,430 Can she finance her? Can she independent financially? Like a lot of questions. 110 00:10:12,430 --> 00:10:19,540 I mean, at the beginning when I started, I wanted to just to solve a problem. But then I realised the problem is way bigger than this. 111 00:10:19,540 --> 00:10:23,710 It's just just mentally and emotionally. Yeah, it's it's culture. 112 00:10:23,710 --> 00:10:28,680 It's society. But I started anyway because I was younger and I feel like I'm gonna solve the problem. 113 00:10:28,680 --> 00:10:33,610 OK. I started training women's self-defence at the basement of my house. 114 00:10:33,610 --> 00:10:40,720 I started having first, like friends coming to their sessions, two, three, you know, and slowly I started having 10. 115 00:10:40,720 --> 00:10:43,270 And then I'm like, I need to take this seriously. 116 00:10:43,270 --> 00:10:50,170 I need to turn it into a business like the first Self-Defence Academy School for Women in the Middle East, 117 00:10:50,170 --> 00:10:56,650 because I search and there is nothing for women. And everybody told me, like, don't do this. 118 00:10:56,650 --> 00:11:02,410 You know, you're going to waste all your investment and money. You know, I've been working like part time in another company. 119 00:11:02,410 --> 00:11:06,700 And then I'm like, I should, you know, take a risk and I should invest all this money. 120 00:11:06,700 --> 00:11:10,150 When am I going to invest it? I should invest it now. 121 00:11:10,150 --> 00:11:19,930 So I found a small space in 2012 and I launched the first she fought to of self-defence to do for women in the Middle East. 122 00:11:19,930 --> 00:11:22,810 And that's how it started. Fantastic. Thank you. 123 00:11:22,810 --> 00:11:32,050 As you both slowly started sort of building this brand and building these companies, were there any difficulties that you experience as a woman, 124 00:11:32,050 --> 00:11:40,330 specifically in terms of funding legislation, training cetera, or expectations from your from your environment? 125 00:11:40,330 --> 00:11:45,490 How was that for? How was that for you? Yes. I mean. It's difficult, I think. 126 00:11:45,490 --> 00:11:50,920 And the difficulties that I faced are in any way specific to Palestine. 127 00:11:50,920 --> 00:11:56,800 When you're talking purely from a gendered perspective, the struggles that I endured and continue, 128 00:11:56,800 --> 00:12:00,030 I mean, this is not like it ever was an issue that I resolved. 129 00:12:00,030 --> 00:12:07,210 Is that when you're operating a business or really any kind of initiative, it's inevitable that you're going to be working with others, 130 00:12:07,210 --> 00:12:14,650 whether it's like manufacturers or graphic designers or so on and so forth. 131 00:12:14,650 --> 00:12:19,210 A lot of industries are male dominated. And the issue with that, of course, 132 00:12:19,210 --> 00:12:25,000 is that it's way too common that when you're dealing with a male dominated industry and you're dealing with the men specifically, 133 00:12:25,000 --> 00:12:30,370 that he dismisses you, especially when you're not only woman, you're a younger woman. 134 00:12:30,370 --> 00:12:35,010 Did you see that? Did you experience this kind of pushback when you established Chief? 135 00:12:35,010 --> 00:12:38,500 Oh, yeah, all the time. Even though all the time. 136 00:12:38,500 --> 00:12:49,600 I mean, just just I think if if you want to start a change in any society, of course, depends on the site and how much they accepted. 137 00:12:49,600 --> 00:12:55,180 It's it's hard. It's. That's why you have to be born with that kind of mission. 138 00:12:55,180 --> 00:13:01,300 You have to be a fighter. And the dream has to come in the hunt to in order for you to do it. 139 00:13:01,300 --> 00:13:05,740 Sometimes I would wake up many days and like, why am I even bothering to do this? 140 00:13:05,740 --> 00:13:10,190 Even women don't want to change anything. They're happy living that way. 141 00:13:10,190 --> 00:13:18,100 They live big boy. They live a big lie because the laws and rules are not are not with women. 142 00:13:18,100 --> 00:13:26,570 It's so frustrating to be continuously dismissed or even being taking a taking advantage of in various ways. 143 00:13:26,570 --> 00:13:32,540 And so that is one of the struggles that I struggled with in the beginning and I continue to struggle with. 144 00:13:32,540 --> 00:13:36,430 And of course, it's one of those things where because you're dealing with the struggle, 145 00:13:36,430 --> 00:13:40,150 perhaps you didn't really realise it before or you kind of knew that this was an issue. 146 00:13:40,150 --> 00:13:43,720 But I think dealing with it firsthand illustrates it to you. 147 00:13:43,720 --> 00:13:51,700 And then you're it even gives you like more fuel. Really? OK. I'm pushing these conversations about the issues that women face. 148 00:13:51,700 --> 00:13:58,900 And while I'm trying to even push those conversations, I'm unearthing more issues that have to do exactly what I'm doing. 149 00:13:58,900 --> 00:14:06,700 So it just gives you more fuel to keep doing what you're doing. And so my biggest thing, though, specifically from a gender and social perspective, 150 00:14:06,700 --> 00:14:13,690 putting occupation aside, I was just struggling to be taken seriously in male dominated industries. 151 00:14:13,690 --> 00:14:15,610 We now say occupation aside. 152 00:14:15,610 --> 00:14:23,470 But I mean, the fact that you are in Palestine, which remains occupied, must add a layer of difficulty to your experience. 153 00:14:23,470 --> 00:14:31,150 So do you feel like there is perhaps an intersectional element to the obstacles you face as a female and a Palestinian entrepreneur? 154 00:14:31,150 --> 00:14:33,030 We had we were talking about this earlier, 155 00:14:33,030 --> 00:14:41,290 but I don't think most people even expect that occupation manifests itself in Palestinians everyday lives from e-commerce, 156 00:14:41,290 --> 00:14:50,050 for example, not being able to operate so many payment gateways that allow people to actually purchase the products that you're making. 157 00:14:50,050 --> 00:14:54,970 Because, of course, PayPal doesn't operate in Palestine and neither do so many other payment gateways. 158 00:14:54,970 --> 00:15:00,010 And so that's just what I call I kind of came up with the term like fintech apartheid. 159 00:15:00,010 --> 00:15:05,090 It's just another way, another industry that's compliant with apartheid practises. 160 00:15:05,090 --> 00:15:11,140 And so that's just one of the many examples of ways that it feels like there's so many layers of 161 00:15:11,140 --> 00:15:18,190 oppression kind of weighing down the shoulders of so many female smart women entrepreneurs in Palestine. 162 00:15:18,190 --> 00:15:22,720 Do you prefer the Tetum women entrepreneur? Yeah, I actually don't like the word female. 163 00:15:22,720 --> 00:15:30,100 It feels like so scientific. It goes so imparting them on like sterol. 164 00:15:30,100 --> 00:15:35,470 I would say second, that's also I would like the word of empowering movement. 165 00:15:35,470 --> 00:15:39,610 I don't like the idea that women are power and we're going to. 166 00:15:39,610 --> 00:15:44,260 Yeah. I feel like we're not that desperate. Thing is that we don't have access to the resources. 167 00:15:44,260 --> 00:15:48,120 We only need some support in order to get to know things. 168 00:15:48,120 --> 00:15:58,170 Forces are out there for everyone. Maybe we're facing different challenges or the challenges we're facing are a bit more than than the other. 169 00:15:58,170 --> 00:16:02,620 End of the day, we're all humans. We feed the same challenges. I remember the question itself. 170 00:16:02,620 --> 00:16:08,830 It stated, when it comes to God, it isn't. And registrations and stuff, everyone faces the same issues. 171 00:16:08,830 --> 00:16:12,010 I don't know if it's the same as this meme, but in Egypt, 172 00:16:12,010 --> 00:16:17,470 we don't have a gender challenge when it comes to liberties restrictions and it's the same process. 173 00:16:17,470 --> 00:16:23,890 Nothing would change. But I think it's just when it comes to getting access to funds or getting access to investments used, 174 00:16:23,890 --> 00:16:29,980 the thing is it's in the mindset, it's in the culture. And I believe it goes back to the culture and how the past generation. 175 00:16:29,980 --> 00:16:34,810 My my mother's generation and the generation before were raised. It's Nick. 176 00:16:34,810 --> 00:16:42,760 It's not safe to we the women out there doing whatever they don't know about because we usually get scared of what we don't know. 177 00:16:42,760 --> 00:16:47,320 They don't. Facilitates the process. Now the central bank is working with that. 178 00:16:47,320 --> 00:16:53,650 And from the latest, them said they don't have the courage. I believe the main challenge that women face in our region, not only Egypt, 179 00:16:53,650 --> 00:17:01,510 they will have the courage to strike whatever they want because they are always afraid of failure and what their families and 180 00:17:01,510 --> 00:17:08,100 friends would say about them because they are facing the personal interpersonal challenge of what I'm doing is different than not. 181 00:17:08,100 --> 00:17:16,320 No one is accepting it. So it's more challenging. It's good that I wouldn't even think about being a female entrepreneur. 182 00:17:16,320 --> 00:17:22,830 I only think about myself as an interpreter, because if you think about yourself as a female entrepreneur in Jordan, 183 00:17:22,830 --> 00:17:26,580 you will kinda have a headache every single day, like, oh, why? 184 00:17:26,580 --> 00:17:30,690 They're not giving us, like, some grants or nothing. 185 00:17:30,690 --> 00:17:36,330 It's like the the funny thing is they treat you equally when it's intrapreneurship and businesses. 186 00:17:36,330 --> 00:17:42,900 But then in real life, they don't treat you equally. Such as is, you know, like. 187 00:17:42,900 --> 00:17:51,090 And realise they don't treat you equally. Like, for example, if you want to join the government or they're like, oh, there's not much space for women. 188 00:17:51,090 --> 00:17:57,780 Or if you want to even like, you know, have a voice and speak, you're not really allowed to do that sometimes. 189 00:17:57,780 --> 00:18:06,650 Or if you want to sort of seek some kind of position or do a job that a man is doing, you cannot really do that for you. 190 00:18:06,650 --> 00:18:11,640 I mean, I believe it's she said it's the food, but it's not that. It's the fuel for it for her. 191 00:18:11,640 --> 00:18:15,840 But it's not for everyone because she has the courage to do that, but not everyone. 192 00:18:15,840 --> 00:18:17,800 So this is basically what entrepreneur tries to do. 193 00:18:17,800 --> 00:18:23,820 We try to push those other women who don't have the courage to start in order to, like, give it a shot, give it a try. 194 00:18:23,820 --> 00:18:27,670 Maybe you would work. So how you see the main challenge. 195 00:18:27,670 --> 00:18:36,270 Sorry. Yeah. So how. With entrepreneur. What kind of things do you teach the women predominantly who come to entrepreneur with an idea. 196 00:18:36,270 --> 00:18:41,630 OK. So basically we don't tell them that you are unique or you're special or you are. 197 00:18:41,630 --> 00:18:47,220 So we we we do some sort of a reality cheque. This is the situation and this is where we are. 198 00:18:47,220 --> 00:18:53,250 So we're not equal. We tried to get it done, as I told you earlier. We tried to support the business needs. 199 00:18:53,250 --> 00:18:55,590 They want in order to be in the same. 200 00:18:55,590 --> 00:19:03,150 We tried to integrate them in the ecosystem in logic because they go to events we don't know women only events we try to connect them to. 201 00:19:03,150 --> 00:19:08,970 They can share their experiences, what they learnt. And perhaps even in this network, it's not only women. 202 00:19:08,970 --> 00:19:16,080 We tried to support women, but we're not exclusive on women because we believe that we have to integrate women, not segregate them from the ecosystem. 203 00:19:16,080 --> 00:19:22,920 They're not creating a parallel ecosystem. We're trying to to do some sort of a homogeneous ecosystem where everyone is welcome, everyone. 204 00:19:22,920 --> 00:19:25,740 What we basically do that we give them the business support. 205 00:19:25,740 --> 00:19:30,570 We do exploration incubation programmes, we do theatre programmes based on their business needs. 206 00:19:30,570 --> 00:19:36,210 We do it for tech and not tech because there's this fight and hype around tech start-ups. 207 00:19:36,210 --> 00:19:38,280 But not all women would be able to do that. 208 00:19:38,280 --> 00:19:46,740 We tried to make that technical because as it's been said that we have in the region many challenges regarding the events and the money speculation. 209 00:19:46,740 --> 00:19:51,150 I believe it's out of sight. It's way bigger than Egypt, but still great. We still have this issue. 210 00:19:51,150 --> 00:19:56,430 What's really interesting is that in the Middle East, it does seem like a lot more women are getting into. 211 00:19:56,430 --> 00:20:02,090 Yes, exactly. In the region. And so what do you think thinks is growing percentage? 212 00:20:02,090 --> 00:20:06,270 Oh, probably because they have the money. 213 00:20:06,270 --> 00:20:12,870 You know, something of business you need to be financially also a case of some kind of investment or someone to support you. 214 00:20:12,870 --> 00:20:22,260 Well, we do have. I'm also talking like I'm talking about my experience because I started from scratch with no support coming from any men. 215 00:20:22,260 --> 00:20:24,510 But usually women who start their businesses, 216 00:20:24,510 --> 00:20:33,450 they have some kind of support from their husband or the father or some kind of support coming to like financially to start. 217 00:20:33,450 --> 00:20:40,680 I mean, I know almost most of the businesswoman in Jordan that started any kind of initiative or business. 218 00:20:40,680 --> 00:20:51,170 The support is they started like either the husband financially support them or someone, you know, in the family, which is men most of the times. 219 00:20:51,170 --> 00:20:52,920 I mean, you're still dependent on men. 220 00:20:52,920 --> 00:20:57,780 If you're a woman wanting to establish your business, you still need to have the men in your surroundings saying, hey, I support you. 221 00:20:57,780 --> 00:21:01,680 I'm going to give you some money. Exactly. So they do that. 222 00:21:01,680 --> 00:21:06,570 It's very common in the Middle East because women were at certain age, let's say, in their 40s. 223 00:21:06,570 --> 00:21:10,290 They're not going to go look for a job. They want to have their own businesses, 224 00:21:10,290 --> 00:21:17,460 whether it's like like a restaurant or even like a cooking initiative or even like 225 00:21:17,460 --> 00:21:22,740 some kind of app where they help some kind of entrepreneurs or they it's very common. 226 00:21:22,740 --> 00:21:24,120 It's very, very common. 227 00:21:24,120 --> 00:21:32,360 But it's too if you look at the percent, I'm sure they don't have that kind of percent of women starting by themselves from scratch. 228 00:21:32,360 --> 00:21:37,540 Probably it's very low, lower than, you know, the American. Definitely. 229 00:21:37,540 --> 00:21:45,870 Because also, if you consider the Middle East also is like UAE, Saudi Arabia, and they're all supported by men in that region. 230 00:21:45,870 --> 00:21:54,900 I mean, I've seen it in my own eyes in Jordan who, like most of the entrepreneurs, are like financially dependent on someone. 231 00:21:54,900 --> 00:22:01,800 Usually men basically. I believe it comes out of necessity because lots of women now they are raising families. 232 00:22:01,800 --> 00:22:10,830 Egypt is one of the very high divorce rate countries. And we have lots of mothers who are actually getting their children into and out of the jobs. 233 00:22:10,830 --> 00:22:12,390 And we have. 234 00:22:12,390 --> 00:22:22,380 A high unemployment rate, so women started to do the basics, start to think, OK, because it's easy for them to start a business, then to find a job. 235 00:22:22,380 --> 00:22:28,650 So lots of them started their businesses out of that because they wanted to pay their debts. 236 00:22:28,650 --> 00:22:33,120 They wanted to raise their children properly. So it's more of a necessity. 237 00:22:33,120 --> 00:22:35,700 And I believe this could be one of the reasons. Yes. 238 00:22:35,700 --> 00:22:42,420 I mean, you find yourself in what Ronia saying about the motivations for women to start their own business. 239 00:22:42,420 --> 00:22:50,180 There's no way to properly know this, of course. But my theory as to why the percentage is higher here in the Middle East is that for two reasons. 240 00:22:50,180 --> 00:23:01,830 One, there has just been this ridiculous, ridiculous influx of euro in their money in to try and quote unquote, 241 00:23:01,830 --> 00:23:09,210 empower women in the Middle East, because apparently we need more help in their eyes compared to euro American women. 242 00:23:09,210 --> 00:23:16,020 And so I feel like this ridiculous influx of money and investment has definitely given us a push. 243 00:23:16,020 --> 00:23:17,040 On the other hand, 244 00:23:17,040 --> 00:23:27,750 I do believe that there's so many stereotypes that have been fabricated by by the global Nords about Middle Eastern and Muslim women, 245 00:23:27,750 --> 00:23:33,120 like the fact that we're so helpless. The fact that we're oppressed, so on and so forth, 246 00:23:33,120 --> 00:23:41,790 that we've almost had to prove ourselves more directly against these stereotypes to try and shatter them on the global stage. 247 00:23:41,790 --> 00:23:43,980 So to put these two side by side, 248 00:23:43,980 --> 00:23:50,670 we've had to prove ourselves and shatter these stereotypes that are your American counterparts don't have to deal with. 249 00:23:50,670 --> 00:23:57,030 I don't think you can answer this question without really taking a step back to look at the global framework that affects it. 250 00:23:57,030 --> 00:24:04,980 I don't just want to talk about the negative sides and the obstacles for women in the Middle East and North Africa to become women entrepreneurs. 251 00:24:04,980 --> 00:24:09,960 And so I was wondering, what are the advantages for you personally in establishing your own business? 252 00:24:09,960 --> 00:24:18,570 How have you grown as a person? Okay. I was saying that I prefer to classify myself as a social entrepreneur. 253 00:24:18,570 --> 00:24:25,640 And I believe the value I see out of me being a social entrepreneur or the added thing that I see the impact. 254 00:24:25,640 --> 00:24:31,200 Day by day, I see the development in the community I'm serving and the amount of facilities and 255 00:24:31,200 --> 00:24:36,420 services provided by the community in the past five years instead of growing and growing. 256 00:24:36,420 --> 00:24:41,340 This is something that motivates me, that keeps me going every day. The. 257 00:24:41,340 --> 00:24:48,080 What is it brought to you personally, Nina? It was a growth journey for me, not just for my business. 258 00:24:48,080 --> 00:24:50,790 I feel like I'm totally separated from what I started. 259 00:24:50,790 --> 00:24:58,630 I sought the chief out there for a reason, and then the reason was self growth and also helping women to, 260 00:24:58,630 --> 00:25:03,690 you know, like how to defend themselves and rise. But at the same time, it was my own self growth. 261 00:25:03,690 --> 00:25:09,960 When I started 2.0, I did not have a voice to speak or like I was very shy. 262 00:25:09,960 --> 00:25:15,180 I thought that speaking is not something I want to do. 263 00:25:15,180 --> 00:25:19,980 At some point, I'm just going to hold the site. He told me not to speak. 264 00:25:19,980 --> 00:25:24,750 Every time I tried to speak, they're like, Oh, so you have a voice? No, why don't you shut up? 265 00:25:24,750 --> 00:25:32,520 I was raised in a society where they said they tell a woman to shut up because they don't know how to say anything. 266 00:25:32,520 --> 00:25:41,100 And imagine I was a fighter and I am a fighter. But imagine if you hear that phrase most of your life, you're going to be affected by it. 267 00:25:41,100 --> 00:25:48,000 At some point you'll be like, who wants to hear me speak? Anyway, I have really nothing to add. 268 00:25:48,000 --> 00:25:53,550 But then the journey of starting Xi fighter helped me discover my voice back. 269 00:25:53,550 --> 00:26:03,130 What's happened is I started getting invited to schools at the beginning to speak and the first son I was like, No, I cannot do it. 270 00:26:03,130 --> 00:26:10,080 I can speakable. I was very nervous and I even said, you know, I'm going to shake what were you and all these things. 271 00:26:10,080 --> 00:26:14,460 But I said, You know what? I have this fear and I'm going to break it. 272 00:26:14,460 --> 00:26:18,480 So I took the step. I went to that school. They had like 500 students. 273 00:26:18,480 --> 00:26:23,760 I spoke and everybody was like, interacting, happy, laughing. 274 00:26:23,760 --> 00:26:28,860 I made them laugh so much. I spoke for, like, 30 minutes on that stage. 275 00:26:28,860 --> 00:26:35,160 And then I thought about it like, I can affect people faster if I speak. 276 00:26:35,160 --> 00:26:43,830 And how was that for you? I mean, I don't believe that there's too much of a separation between my work and my personal life. 277 00:26:43,830 --> 00:26:48,240 And when I say personal life, I mean my personal emotional development. 278 00:26:48,240 --> 00:26:58,500 And so what I realise in establishing baby first and trying to grow it was how I was I I couldn't speak up for myself. 279 00:26:58,500 --> 00:27:02,100 I had a really difficult time. I'm still struggling with this. 280 00:27:02,100 --> 00:27:08,100 How I have a really difficult time demanding respect from people who should be my equals. 281 00:27:08,100 --> 00:27:12,000 But look down upon me because of my gender also. Kind of. 282 00:27:12,000 --> 00:27:22,240 Unravelling my because I'm a Palestinian, Muslim, Palestinian, although I was raised in the US in a very much racist south. 283 00:27:22,240 --> 00:27:29,230 I had to undo a lot of internalised whiteness that I had adopted over the years. 284 00:27:29,230 --> 00:27:37,540 And so that's been really interesting. So running my own my own business has really given me the space to kind of step back to kind of 285 00:27:37,540 --> 00:27:43,860 rebuild a new foundation of who I want to be and who I need to be in order to continue growing. 286 00:27:43,860 --> 00:27:48,250 So Baby Fist is is like you said, it's not just a space. 287 00:27:48,250 --> 00:27:56,350 It's not just a brand. It's a space for conversation. And also sort of your project for your own healing almost. 288 00:27:56,350 --> 00:27:59,910 Yeah, I would I would like to say that it's a space for healing. 289 00:27:59,910 --> 00:28:03,440 For more than one that. Yeah. 290 00:28:03,440 --> 00:28:09,180 Yeah. Aranea. What about you. What is your. Do you have a long term vision for entrepreneur. 291 00:28:09,180 --> 00:28:16,150 Entrepreneurial. I believe my vision is to not have the need of having entrepreneur and entrepreneur. 292 00:28:16,150 --> 00:28:19,960 I want it to be like a community support for upscaling, not for striking. 293 00:28:19,960 --> 00:28:26,200 I don't like the thing that we're still stuck in, the idea of starting and shaping new businesses. 294 00:28:26,200 --> 00:28:35,500 My vision, my long term vision as an entrepreneur would be just a place where it support further, 295 00:28:35,500 --> 00:28:42,250 you know, not only the early stage of an entrepreneur. I once I believe in five years from now, those who want entrepreneurs, 296 00:28:42,250 --> 00:28:52,840 would they believe and change the norm where entrepreneur services itself would go beyond. 297 00:28:52,840 --> 00:28:56,830 So my vision is not only to do whatever we're doing now. Definitely. 298 00:28:56,830 --> 00:29:00,550 I would love to support more women, but those women who are serving now, 299 00:29:00,550 --> 00:29:10,000 I want them to be like the base for the years that are coming years, but would be fantastic. 300 00:29:10,000 --> 00:29:17,620 Imagine we were sitting here with people who are policymakers in your respective countries who do have a lot of influence. 301 00:29:17,620 --> 00:29:24,110 What would you like to ask them to change in order to lower the barriers for women to become entrepreneurs? 302 00:29:24,110 --> 00:29:32,560 OK. Fingers. I don't know if it's the right way to phrase it, but stop winking at women that they are woman and baby for their support. 303 00:29:32,560 --> 00:29:40,750 This would make things go through with a better because when we keep mentioning that women need support. 304 00:29:40,750 --> 00:29:43,180 This makes them feel like they need the support. 305 00:29:43,180 --> 00:29:53,140 But thing is, if we neutralise and normalise the thing that women are equal and we all need further support, they're not desperate. 306 00:29:53,140 --> 00:30:02,140 This will sort of the issue. I don't believe that creating more women focussed rules and regulations were sort of the thing. 307 00:30:02,140 --> 00:30:09,730 I believe integrating the women component in each and every rule or regulation would would facilitate the thing. 308 00:30:09,730 --> 00:30:17,620 So it's it's about being aware of women's needs without constantly being hyper aware. 309 00:30:17,620 --> 00:30:21,640 Yeah. OK. Interesting. OK. What about you. 310 00:30:21,640 --> 00:30:25,870 You mean. Well to be honest it all depends on which policy makers are talking to us. 311 00:30:25,870 --> 00:30:33,880 We're talking about P.A. policy makers or if we're talking about Zionists, I don't know if I'm sitting in the room. 312 00:30:33,880 --> 00:30:40,960 Let's just let's just imagine that it's only been a I guess if I was even sitting in a room with them, I would just demand that he stop. 313 00:30:40,960 --> 00:30:47,670 They all step down. I can't imagine asking them to change early. 314 00:30:47,670 --> 00:30:56,080 To start tackling barriers regarding gender when the entire system in and of itself just needs to be scrapped. 315 00:30:56,080 --> 00:31:03,060 So that's one thing. But I guess if we're gonna play if we're just playing the game, we're like Palestine had its own government. 316 00:31:03,060 --> 00:31:07,880 It would be so many things. I mean, it would be you'd need to be tackling education. 317 00:31:07,880 --> 00:31:13,540 You need to be tackling infrastructure, which in turn affects access to education and so on and so forth. 318 00:31:13,540 --> 00:31:18,250 But I really can't. I can't imagine even answering this question without just acknowledging that one. 319 00:31:18,250 --> 00:31:24,880 We're under occupation. So it's hard to answer to kind of isolate this question regarding gender. 320 00:31:24,880 --> 00:31:29,440 It is a difficult question in the case of Palestine, because, yeah, the reality is that, you know, 321 00:31:29,440 --> 00:31:39,940 who is going to be that super powerful person in the room because the P.A. obviously so limited in in their scope, in their power to things like this. 322 00:31:39,940 --> 00:31:49,930 The last question that I wanted to ask you was regarding Koven 19, because we cannot ignore the impact that it has on literally every sphere of life. 323 00:31:49,930 --> 00:31:54,820 And so a lot of businesses, especially small businesses, are really struggling. 324 00:31:54,820 --> 00:32:04,120 And so I wanted to ask you this curious mean to start with. How has the Corona virus impacted you and your business in Palestine? 325 00:32:04,120 --> 00:32:08,080 We can't discuss the effect of Cuban 19, of course, 326 00:32:08,080 --> 00:32:16,420 without discussing occupation while the rest of the world is struggling against this global pandemic. 327 00:32:16,420 --> 00:32:21,820 We're also breaking underneath the weight of both occupation and the pandemic. 328 00:32:21,820 --> 00:32:30,520 So it's it's almost it's gotten to a point where it's difficult to ascertain which one is affecting us anymore because it's so it's so much of both. 329 00:32:30,520 --> 00:32:35,220 Much Two-Handed for one country. Exactly. It really is too much. 330 00:32:35,220 --> 00:32:42,490 Rendel. It's you know, we struggled, of course, with the lockdown's and not affected everyone across all spheres of life. 331 00:32:42,490 --> 00:32:48,690 But then on top of that, there's the the effect of occupation with borders being closed. 332 00:32:48,690 --> 00:32:52,870 So, for example, right now there's the Jewish holidays. 333 00:32:52,870 --> 00:32:59,650 And because of those holidays, Israel has decided not to close down the country for three weeks. 334 00:32:59,650 --> 00:33:03,910 And so when this happens, it's crazy that to quote unquote another country, 335 00:33:03,910 --> 00:33:09,370 even though it's not another country because we're occupied, their holidays actually ends up affecting us. 336 00:33:09,370 --> 00:33:15,250 So when their borders close, our borders close, for example, we can't ship out orders. 337 00:33:15,250 --> 00:33:24,340 We can't import fabric. So on and so forth. And so that's a very clear kind of marriage between occupation and Koban 19. 338 00:33:24,340 --> 00:33:28,720 And I just I guess every aspect of it has been that there's just been no business. 339 00:33:28,720 --> 00:33:35,890 We've had we've killed of course, we've closed to all not just tourists, but even Palestinians who can't return. 340 00:33:35,890 --> 00:33:40,630 And so that affects business. And it's really all sectors of life. It's financially, socially. 341 00:33:40,630 --> 00:33:48,490 Kind of Palestinians, I think, are feeling a lot of added stress or heartbreak underneath all of this, 342 00:33:48,490 --> 00:33:53,620 particularly this year under the Trump administration. It's really in all spheres of life. 343 00:33:53,620 --> 00:33:57,710 And so right now, you see a lot of women entrepreneurs through entrepreneurs. 344 00:33:57,710 --> 00:34:05,890 So how do you feel like what what impact have you seen on all these entrepreneurs due to the Corona virus? 345 00:34:05,890 --> 00:34:13,570 Definitely. I mean, even lots of businesses affected big time, especially in the first two or three months of the pandemic. 346 00:34:13,570 --> 00:34:19,720 But luckily, it is a very demanding company, control when it comes to the crocheting for. 347 00:34:19,720 --> 00:34:26,170 So lots of businesses flourished. And this is very strange in the time of pandemic. 348 00:34:26,170 --> 00:34:29,200 Most of the online stores, shops and attractions, 349 00:34:29,200 --> 00:34:35,200 actually their profits raised by two and three times in the pandemic because of the fear shooting power. 350 00:34:35,200 --> 00:34:39,010 People are saying at home they're terrified of going out. 351 00:34:39,010 --> 00:34:47,110 So they do more online shopping. So in some sectors, we've seen development and we've seen you drays in sales. 352 00:34:47,110 --> 00:34:53,080 But on the contrary, other businesses, they were super affected that we had to open our space. 353 00:34:53,080 --> 00:34:58,480 We have premises here. We opened our space for free for start-ups to operate in because lots of 354 00:34:58,480 --> 00:35:03,850 start-ups they lost their offices and they had to lay off lots of their things. 355 00:35:03,850 --> 00:35:07,090 So we've seen we've seen both. We've seen businesses that flourish. 356 00:35:07,090 --> 00:35:12,070 And we've seen businesses that are almost shut down and just tried to support as much as we can. 357 00:35:12,070 --> 00:35:15,880 But by the end of the day, it's it's way bigger than entrepreneur where entrepreneur can do. 358 00:35:15,880 --> 00:35:20,620 I believe it needs more part this quite this quick on the damages and path of excess. 359 00:35:20,620 --> 00:35:27,070 But from our end, we've seen both the demo are working together in order to survive. 360 00:35:27,070 --> 00:35:33,250 And we've seen the others actually the some of them, like they they shut down operations because of the fund them, 361 00:35:33,250 --> 00:35:41,170 especially the food industry, because in Egypt, the food industries and within the beverage, they have a huge market share. 362 00:35:41,170 --> 00:35:46,810 But unfortunately, lots of them, they they laid off people and they their operations, 363 00:35:46,810 --> 00:35:52,410 but in the garments and the fashion and those businesses know they're operating more than before. 364 00:35:52,410 --> 00:35:56,290 They weren't affected by the first two months. But after that. And you feel like. 365 00:35:56,290 --> 00:36:01,990 Do you feel the effects on women entrepreneurs have been different than men entrepreneurs? 366 00:36:01,990 --> 00:36:10,070 Or do you think the corona virus is about the same yet? I believe so, because it's not related to entrepreneurship, but it's more of the agenda, 367 00:36:10,070 --> 00:36:14,680 better the violence against women because they look down and have shown a very 368 00:36:14,680 --> 00:36:21,730 mean and ugly faces of violence and that's coming out of stress and depression. 369 00:36:21,730 --> 00:36:27,070 And the victims were women who had to keep working at home. 370 00:36:27,070 --> 00:36:32,980 Yes. Taking care of the stress Tammany's yet taking care of the business and the children. 371 00:36:32,980 --> 00:36:41,710 So they faced the challenge of the convent twice, actually, because they were responsible of their businesses and of their homes. 372 00:36:41,710 --> 00:36:49,660 That is all the questions I had for you guys today. But I was wondering whether you have any questions like to each other, to me or anything. 373 00:36:49,660 --> 00:36:54,520 For me, the subject of women entrepreneurship. I'm always suspicious of. 374 00:36:54,520 --> 00:37:03,600 I normally actually don't take interviews or any kind of events that discuss this subject because I just feel like it's a. 375 00:37:03,600 --> 00:37:10,330 It's a tricky subject and Ron, you really she she put it so well earlier, maybe you could repeat it better than I could. 376 00:37:10,330 --> 00:37:21,260 But that by providing a space to support women entrepreneurs, you also want to be sure that you're not creating like a parallel ecosystem. 377 00:37:21,260 --> 00:37:28,950 And so I just it's always so tricky to try and discuss this subject without almost like reinforcing stereotypes, if that makes sense. 378 00:37:28,950 --> 00:37:32,240 I like reinforcing dangerous practises. 379 00:37:32,240 --> 00:37:42,590 I also hope that we do exactly not that which is create kind of like a strange, exceptional lastic conversation about women entrepreneurs. 380 00:37:42,590 --> 00:37:47,030 I really hope that it's quite the opposite, that it's more of an honest conversation. 381 00:37:47,030 --> 00:37:52,850 I also don't want to generalise and make this about, you know, all women in the Middle East because that would be ridiculous. 382 00:37:52,850 --> 00:37:58,160 Let me add something to what you're saying. If she's a Muslim and if she's a hijab. 383 00:37:58,160 --> 00:38:04,580 This is another whole situation. Like sometimes people talk to me like I'm an an alien or something. 384 00:38:04,580 --> 00:38:10,730 They don't believe, like where you guys don't print that as a regular people having regular brains. 385 00:38:10,730 --> 00:38:12,790 So I totally understand what you're saying. 386 00:38:12,790 --> 00:38:20,770 If you spoke in Prague and in Czech Republic, Prague, and they did not expect someone from the Middle East, 387 00:38:20,770 --> 00:38:25,520 a woman that looks like me, they thought I'm going to be completely covered. 388 00:38:25,520 --> 00:38:31,430 They thought that I don't know how to speak. And they thought that oppressed. 389 00:38:31,430 --> 00:38:36,800 But I looked how they introduced me on stage because they do have this kind of. 390 00:38:36,800 --> 00:38:39,110 Yes. Do you talk about Middle Eastern women? 391 00:38:39,110 --> 00:38:48,590 They introduced me like imagine a woman like coming on stage right now speaking and she is going to speak and she's from the Middle East. 392 00:38:48,590 --> 00:38:52,180 How do you imagine she looks like. And they left the people. 393 00:38:52,180 --> 00:38:56,840 Audience for like one minute and then I come up on stage. 394 00:38:56,840 --> 00:39:01,400 So their eyes were even older women, you know, in Prague. 395 00:39:01,400 --> 00:39:05,840 They're like they even asked me after that. Like where? 396 00:39:05,840 --> 00:39:13,190 Well, how come you different? I said, not everybody is the same. You know, the media is not all the time telling you this truth. 397 00:39:13,190 --> 00:39:19,910 So they laughed. They took my car. They I even gave them like a self-defence seminar after. 398 00:39:19,910 --> 00:39:22,910 And there's like hundreds of people came to join. 399 00:39:22,910 --> 00:39:33,290 So it's good to present a different kind of mindset off or like stereotype about women in the Middle East or even people. 400 00:39:33,290 --> 00:39:40,540 There are people who are different. Not everybody does the same. 401 00:39:40,540 --> 00:39:44,650 Thank you for listening to this episode of Elimelech, the Oxford Middle East podcast. 402 00:39:44,650 --> 00:39:50,800 Join us next week when we discuss the language used to talk about the Middle East and the problems related to the. 403 00:39:50,800 --> 00:39:54,960 Elimelech is a student for the initiative of. 404 00:39:54,960 --> 00:40:01,610 The opinions expressed in the podcast are not in any way represent the official opinions of the University of the Middle East. 405 00:40:01,610 --> 00:40:07,080 It is it is, it is Lily. 406 00:40:07,080 --> 00:40:19,107 Felix Walker, Michael Mama. Max Randall.