1 00:00:00,600 --> 00:00:07,110 I sense an initiative that to a research fellows innocence project and I will let them do their work. 2 00:00:07,560 --> 00:00:12,330 I found and I said that to you back in the kind of these guys is it's incredibly impressive 3 00:00:12,330 --> 00:00:16,260 and not something that I would ever be able to do and then create something a lot better. 4 00:00:18,290 --> 00:00:27,030 You. All right. 5 00:00:27,320 --> 00:00:33,530 Thank you, everyone, for being here. You and I are delighted to have this opportunity to share some of the work 6 00:00:33,530 --> 00:00:38,270 that we've been doing with border criminology and our associated social media. 7 00:00:38,340 --> 00:00:46,370 As you'll be hearing about as a means to engage with the public, to share our research and the research of our network partners, 8 00:00:46,700 --> 00:00:52,460 and also to advance professional visibility as we are early career researchers. 9 00:00:53,270 --> 00:01:05,560 I'm. So as you can see, social media is increasingly taking a place or having a role in our day to day work. 10 00:01:05,570 --> 00:01:09,980 And this lovely group of people are good at joking about it. 11 00:01:11,030 --> 00:01:14,870 So we do want to draw attention to the fact that it does occur. 12 00:01:15,530 --> 00:01:19,280 And hopefully with our presentation we can show how to maybe rein that in. 13 00:01:19,280 --> 00:01:21,860 So we're not looking at cat videos and other things. 14 00:01:21,890 --> 00:01:27,230 So what we'd like to do today is to tell you a bit more about border criminology, what we do there. 15 00:01:28,160 --> 00:01:31,970 Well, then spend some time talking about blogging for academic researchers. 16 00:01:33,290 --> 00:01:40,130 And inasmuch as we will be speaking about developing an online research researcher presence using social media. 17 00:01:43,360 --> 00:01:53,259 So what I'd like to start by talking about is the ways in which and the presentations by Rachel and as well as Ian and Ben and Chris have really shown 18 00:01:53,260 --> 00:02:02,230 that this notion of public engagement or impact the various words used to describe it is really becoming a part of the funding body requirements. 19 00:02:02,590 --> 00:02:11,559 This is the case for Professor Mary Bosworth's, European Research Council starting grant that is the funder of water terminologies and that's the 20 00:02:11,560 --> 00:02:21,310 project and under which we are funded and we work and so we drill bar criminologist since March 2013, 21 00:02:21,760 --> 00:02:34,810 largely as a way to help build a field of the terminology of mobility or water terminologies within the sort of broader discipline of terminology. 22 00:02:35,480 --> 00:02:42,430 And so we use the blog, website and social media as a way to help share some of our work, research and progress, 23 00:02:42,970 --> 00:02:49,840 as a way to stimulate discussion and also to advance ideas both within and beyond the academy. 24 00:02:51,640 --> 00:02:58,930 So what we've done is to create an interdisciplinary research network to build to break down, sorry, 25 00:02:59,350 --> 00:03:04,839 regional divisions that might separate us from the global north of the global south, 26 00:03:04,840 --> 00:03:09,860 as people call it, and also to break down disciplinary boundaries. 27 00:03:09,940 --> 00:03:17,710 So from from analogy we've got is our anthropology star and we've got brought some other people in that work in different fields, 28 00:03:18,460 --> 00:03:22,160 some really in sociology looking at policing, others from migration studies, 29 00:03:22,160 --> 00:03:26,560 some from the humanities, really as a way to kind of bring people together to look at, 30 00:03:27,660 --> 00:03:31,960 you know, things that interest us that we have in common, which generally is border control. 31 00:03:32,810 --> 00:03:39,670 And the Border Chronologies Research Network also helps to make our own research as well as the 32 00:03:39,670 --> 00:03:45,610 know the research of network members available to the public at large in a more accessible format. 33 00:03:45,610 --> 00:03:52,060 And we also are trying to draw in visual images and other ways of communication that might break down sort of, 34 00:03:52,870 --> 00:03:59,560 you know, get us away from the normal, more slow process research articles or book publications. 35 00:04:01,030 --> 00:04:06,099 And importantly, the network brings together researchers as well as practitioners. 36 00:04:06,100 --> 00:04:11,080 Policymakers and those with direct experiences of border controls are trying to do this in a variety of ways. 37 00:04:11,090 --> 00:04:14,440 Some have been more successful than others. But, you know, 38 00:04:14,470 --> 00:04:21,549 having an online forum and other ways that we can get diverse groups together to start generating discussion and dialogue and maybe the places that, 39 00:04:21,550 --> 00:04:28,990 you know, areas we need to understand better or the the gains that we made in improving knowledge in certain areas. 40 00:04:33,830 --> 00:04:42,530 So just a little bit about border chronologies. The core team is here at the University of Oxford, comprised of Mary Bosworth, who is the PI. 41 00:04:43,790 --> 00:04:46,070 There's myself and, you know, Schwarzenberg. 42 00:04:46,940 --> 00:04:56,480 So together we along with Adria, Annie Feeley, who's located in Greece at the moment, and we basically run this research network. 43 00:04:57,020 --> 00:05:01,070 And at present, we have 26 academic researchers who are part of it. 44 00:05:01,400 --> 00:05:04,100 Eight postgraduate research students. 45 00:05:04,490 --> 00:05:11,840 We have a 14 member international advisory body that represents academic government as well as non-governmental sectors, 46 00:05:12,260 --> 00:05:21,420 to help give guidance on the ways in which the research network is developing in ways that could be perhaps, you know, we could better it in 2014. 47 00:05:21,440 --> 00:05:27,500 Our blog was viewed approximately 60,000 times with more than 1000 unique visitors per week. 48 00:05:28,070 --> 00:05:33,590 And we currently have 300 people subscribed to the blog, so they would get emails each time we publish something. 49 00:05:34,730 --> 00:05:41,240 Border criminology also promotes our research and related work through our Twitter accounts and Facebook page. 50 00:05:42,620 --> 00:05:48,620 So at present, we have just over 2800 Twitter followers and about 900 likes on Facebook. 51 00:05:48,710 --> 00:05:52,190 So we check into a thousand, not that we pay attention to these things. 52 00:05:52,190 --> 00:05:55,280 So yeah. 53 00:05:55,280 --> 00:06:02,870 So, you know, if you're thinking why would you blog or why would you use social media as an academic or someone that's interested in criminology? 54 00:06:06,290 --> 00:06:13,250 So I think today if you work in academia, we know that what we do is increasingly measured in terms of our impact. 55 00:06:13,370 --> 00:06:20,870 We've heard words again today engagement, knowledge, exchange, public outreach, which are kind of new buzzwords that we hear a lot about. 56 00:06:23,090 --> 00:06:28,310 And what we'd like to do today is build on some of the previous presentations, which have already addressed many of these themes, 57 00:06:28,640 --> 00:06:36,680 to focus more specifically on blogging for researchers and social media with regards not just to the importance of establishing an online presence, 58 00:06:36,680 --> 00:06:42,890 but also in terms of research impact. So in relation to blogging and this is really a joke. 59 00:06:43,310 --> 00:06:49,970 Blogging does not, of course, replace academic, you know, peer reviewed articles, books of things we normally do. 60 00:06:50,300 --> 00:06:58,580 But blogging does provide a way to more quickly share what we're doing and maybe generate some interest in our work and make connections with others. 61 00:06:58,850 --> 00:07:02,750 That may have a more quickly then a journal article that will come out maybe next year. 62 00:07:03,920 --> 00:07:10,340 So in terms of blogs, the Faculty of Law Alone hosted a series of great research web pages. 63 00:07:11,210 --> 00:07:19,250 We have our own criminology at Oxford Page, and that's been good at sharing what alumni have been up to, 64 00:07:19,250 --> 00:07:27,350 as well as people commenting on current events, including the death penalty and things that have been happening in that area. 65 00:07:29,240 --> 00:07:34,310 We have ourselves for chronologies, which we will plug because that's what we're talking about. 66 00:07:35,090 --> 00:07:40,670 And our blog and not only blog for the Web page itself also has resources around teaching 67 00:07:41,540 --> 00:07:47,029 open access publications and ways that people can sort of join in and participate, 68 00:07:47,030 --> 00:07:48,260 as well as our events. 69 00:07:49,460 --> 00:08:02,960 And the Oxford Trinity Transitional Justice Research Group at Oxford also has a blog in which it shares its great work and the universities in laws. 70 00:08:02,960 --> 00:08:10,430 Oxford Human Rights Hub has a very active blog and is really great at speaking to current events and 71 00:08:10,430 --> 00:08:15,920 showing excellent commentary by researchers in the various fields related to law and human rights. 72 00:08:17,750 --> 00:08:27,080 Of course, we have Rachel's Alison to Parent Violence Project in which she can also share various things that are happening on her projects and keep, 73 00:08:27,650 --> 00:08:30,950 you know, connections to policymakers and other people that she's working with. 74 00:08:35,250 --> 00:08:38,580 So sorry. So these just are examples. 75 00:08:38,910 --> 00:08:43,710 These are specialised blogs that address a particular field of study, as you can tell. 76 00:08:45,600 --> 00:08:48,089 The exception here would be the blog for the Centre for Criminology, 77 00:08:48,090 --> 00:08:54,900 which focuses on matters of criminology more broadly and as well as promotes the work that's done within the centre. 78 00:08:56,460 --> 00:09:00,150 These blogs also have, as you can see, associated social media. 79 00:09:00,240 --> 00:09:08,970 So Twitter and Facebook, several have their own blogs, as I mentioned, particularly for criminology. 80 00:09:09,810 --> 00:09:17,190 Some of these pages have links to publications, podcasts, events and other things, including course delivered syllabi. 81 00:09:17,190 --> 00:09:22,740 In case you're interested in what type of courses are available in this field, either to attend or to teach. 82 00:09:24,800 --> 00:09:29,220 And for using Twitter and Facebook. It's not just enough to have accounts. 83 00:09:29,240 --> 00:09:31,790 It's important to link them to your blog or your website. 84 00:09:33,410 --> 00:09:38,790 So for here, for technology, you can see we have the you don't have your point or do you look anywhere? 85 00:09:38,930 --> 00:09:46,520 You have the Twitter streams there. And that kind of gives you a sense of what the blog, what else we're doing currently in Twitter. 86 00:09:47,840 --> 00:09:51,800 And then the human rights hub has a Facebook stream. 87 00:09:52,940 --> 00:09:58,460 Feel very bantamweight. King Henry has. All right. Which that is very useful. 88 00:10:00,290 --> 00:10:08,179 So some tips for blogging. And it's important here to keep in mind that if you are setting up a research Web page or a blog to make it successful, 89 00:10:08,180 --> 00:10:13,310 it's important to keep the blog alive. So this means adding new content at least twice per week. 90 00:10:15,140 --> 00:10:18,440 It helps invite other security themed weeks or special series. 91 00:10:18,890 --> 00:10:21,590 We've done that if anyone's noticing. Four Technologies. 92 00:10:21,590 --> 00:10:32,000 We've teamed up with campus at Oxford to do a themed week one, a series that on every Friday we focus on gender and migration. 93 00:10:34,620 --> 00:10:40,050 It's important to work collaboratively and democratically, both within and beyond your immediate institutional discipline. 94 00:10:40,140 --> 00:10:45,120 This helps build relationships with people working in your area but might not be located where you are. 95 00:10:46,230 --> 00:10:54,060 It's important to be methodologically creative, so having different sorts of posts that focus on different kinds of research. 96 00:10:56,040 --> 00:11:01,180 We try to include as much as possible visual research resources and different kinds of blog posts. 97 00:11:01,200 --> 00:11:05,250 Again, so it's not just a standard format but can change it up as per different interests. 98 00:11:07,800 --> 00:11:14,580 It's important to make sure that you're promoting your post wisely. So if you do make a blog post that you share it through your social media 99 00:11:14,910 --> 00:11:20,220 contacts on Twitter and Facebook and hope that they get retweeted or reposted. 100 00:11:22,650 --> 00:11:31,290 It helps to engage in current debates and world news. And for criminologists as an example, for events that have had a lot of media attention, 101 00:11:31,290 --> 00:11:36,270 such as the recent exquisite crisis in the Mediterranean with numbers of drownings. 102 00:11:37,710 --> 00:11:43,920 We've had some of the blog posts we've posted on those topics have really generated a lot of interest and a lot of traffic. 103 00:11:46,870 --> 00:11:50,620 It also helps to invite a diverse range of people to contribute to the blog, 104 00:11:51,160 --> 00:11:56,049 to infuses new ideas and perspectives, and not just sort of within what we do. 105 00:11:56,050 --> 00:12:01,780 But again, as I mentioned before, trying to break down the disciplinary barriers that might, you know. 106 00:12:02,650 --> 00:12:06,310 What do criminology learn from, say, anthropologists or others in migration studies? 107 00:12:08,570 --> 00:12:14,690 Try to make sure that the web page of your blog is user friendly and that the information you have and your resources are easy to find. 108 00:12:16,680 --> 00:12:21,309 And keep your resources and events list updated so you're not, you know, 109 00:12:21,310 --> 00:12:25,740 so I wasn't coming to visit it and the last entry was in 2013 or something like that. 110 00:12:27,330 --> 00:12:30,360 And whenever possible, if you can podcast events that you're holding. 111 00:12:30,660 --> 00:12:37,890 To share knowledge and reach out to those who are in different locations that may not be able to attend Oxford but can then listen after the fact. 112 00:12:42,390 --> 00:12:46,320 So we're not recommending that you go on now and set up your own research page or 113 00:12:46,320 --> 00:12:51,389 your blog in order to in order for these types of things to work successfully. 114 00:12:51,390 --> 00:12:55,650 It means to bring something new, and it also demands a lot of work and attention. 115 00:12:56,280 --> 00:13:00,810 So managing this type of site is very time consuming. 116 00:13:00,840 --> 00:13:10,260 So at border criminologists, like I mentioned, we've got four of us as our core team that works on the blog and the wider project website, 117 00:13:10,620 --> 00:13:14,670 and this excludes our I.T. dude who also does a lot of work. 118 00:13:15,900 --> 00:13:22,440 So we'd advise instead to start contributing with blog posts to already well established blogs and web pages to start out. 119 00:13:23,130 --> 00:13:30,900 So some that might be of interest to criminologists or ones like The Conversation, 120 00:13:30,990 --> 00:13:39,570 which is a really great source for a variety of different posts on many topics by academics. 121 00:13:40,640 --> 00:13:49,470 openDemocracy The London School of Economics has a great section on its policy, politics and policy blog. 122 00:13:51,000 --> 00:13:54,780 Interested in book reviews? LCA review of books is a great place to start. 123 00:13:57,510 --> 00:14:02,030 In relation to, you know, tips on how to do things. 124 00:14:02,040 --> 00:14:07,889 This blog writing for research is a really great resource that does help give some ideas on 125 00:14:07,890 --> 00:14:13,710 how to translate maybe academic work and writing into something that's more accessible. 126 00:14:17,230 --> 00:14:22,000 It also provides some ideas on how to write a blog post from your journal article. 127 00:14:22,000 --> 00:14:25,690 So say you do have something you've recently published or is about to come out. 128 00:14:26,410 --> 00:14:33,520 These are some tips that you can translate it from a more obviously the academic format into something that might be of greater interest as a way to 129 00:14:33,520 --> 00:14:36,579 share the information without someone necessarily that might not be interested 130 00:14:36,580 --> 00:14:39,850 in the full article to get a sense of what kind of research you're doing. 131 00:14:41,050 --> 00:14:45,070 This is just one example of a blog post from a Journal Journal article that was published 132 00:14:45,070 --> 00:14:51,610 by two women lecturers in Spain that are writing on foreign national female prisoners. 133 00:14:54,120 --> 00:14:59,970 So I turn it over. Now, just want to briefly highlight the importance of having an online presence. 134 00:15:00,150 --> 00:15:05,100 So we've been talking about themes of impact, knowledge, exchange, engagement and public outreach. 135 00:15:06,540 --> 00:15:10,710 If people are interested in your work and what you're doing, it's important for them to be able to find you. 136 00:15:11,290 --> 00:15:17,850 And having an online presence does enable you to have more reach in terms of a global audience. 137 00:15:18,780 --> 00:15:21,420 It allows you to promote your work as well as your skills. 138 00:15:22,650 --> 00:15:30,840 It also makes your work available, especially when you can post open access articles, things that haven't quite come to print or works in progress. 139 00:15:31,620 --> 00:15:33,870 It also helps make yourself accessible. 140 00:15:33,900 --> 00:15:41,040 And a recent workshop held by the Social Sciences Department here at the university with two people work from the BBC, 141 00:15:41,040 --> 00:15:46,499 were talking about the importance of being having an online presence so that, you know, 142 00:15:46,500 --> 00:15:51,690 if there's a topic on adolescent violence, they can quickly find the expert in the area. 143 00:15:51,690 --> 00:15:57,540 And often they're looking at people's Facebook pages because not all institutional profiles are updated. 144 00:15:57,540 --> 00:16:03,480 So if you do have something that's really quick and hits, you know, they might come to you rather than someone else, 145 00:16:03,500 --> 00:16:07,800 if that's the way you're hoping to help market yourself and your research. 146 00:16:09,180 --> 00:16:16,140 It also helps to expand your networks by having an online presence or connecting through some platforms that it knows will talk about. 147 00:16:16,950 --> 00:16:20,790 You do learn about the work of other people, often in other countries and other institutions, 148 00:16:20,790 --> 00:16:27,000 and that might be a good way to, you know, generate interest and potential collaborations in the future. 149 00:16:27,160 --> 00:16:30,700 So. Turned out that actually met. Okay. 150 00:16:30,700 --> 00:16:37,120 So I'm going to sort of build on what Sarah has been talking about and the other presentations. 151 00:16:37,120 --> 00:16:41,830 But I'm going to take us a few steps back and pretty much going to take this back to basics. 152 00:16:42,850 --> 00:16:49,150 So in terms of establishing an online presence, I'm going to speak a little bit more about Twitter and Facebook. 153 00:16:49,660 --> 00:16:54,790 But I first want to have just to say that the first step has to be an online profile. 154 00:16:54,790 --> 00:16:56,769 I mean, blogging will give you visibility, 155 00:16:56,770 --> 00:17:04,420 but if you don't have an online profile to attach to sort of or link through to your blog or your blogging activity, 156 00:17:04,450 --> 00:17:08,470 it doesn't really expand much beyond that. 157 00:17:10,240 --> 00:17:14,830 So the first step released to establish an online presence is to have a professional web profile. 158 00:17:15,190 --> 00:17:19,780 I mean, ideally, this would be an institutional profile and this is mine, sorry, 159 00:17:19,870 --> 00:17:24,130 just a bit of self-promotion, but we felt weird about putting other people's profiles there. 160 00:17:24,550 --> 00:17:31,240 And I mean, you see it has Centre for Criminology and the University of Oxford, it has all these logos which kind of gives it credibility. 161 00:17:31,250 --> 00:17:40,150 So if you do have access to your institutional web space, it's excellent to have an online profile within the institutional web website, web page. 162 00:17:40,960 --> 00:17:44,560 Of course, this is not available to all students or to everyone, 163 00:17:44,980 --> 00:17:49,809 but it's not a problem because if you can't, there's many professional networks such as academia do. 164 00:17:49,810 --> 00:17:54,400 I don't know if you know it, but there's my profile again. So academia. 165 00:17:54,430 --> 00:17:56,559 Dot edu again. It's free. 166 00:17:56,560 --> 00:18:04,900 It's you can put your research interests, you put all your publications, but also you can follow through people and people can follow you. 167 00:18:05,080 --> 00:18:17,080 And you can also follow research interests, which means that if someone just so publishes a paper in my case that is tagged by prisons or ethnography, 168 00:18:17,080 --> 00:18:21,969 I do get a notice saying new paper by prison or ethnography or the people that I follow. 169 00:18:21,970 --> 00:18:25,060 If they put a new paper or a book chapter or whatever. 170 00:18:25,060 --> 00:18:29,410 Again, I receive a notice saying that there's something new out there that might interest me. 171 00:18:30,490 --> 00:18:34,809 And of course, there's also LinkedIn, and so you don't get tired of me. 172 00:18:34,810 --> 00:18:38,920 I've put in Sarah's profile again, LinkedIn is free. 173 00:18:38,920 --> 00:18:47,739 Everyone can set up their own online profile. You can put everything from your education degrees, from your work experience, your publications. 174 00:18:47,740 --> 00:18:51,879 I mean, you can pretty much every information there. And it also works as a network. 175 00:18:51,880 --> 00:19:04,660 So you can follow people, people can follow you, etc. So the reason that we're sort of making a point about online profiles is that two years ago, 176 00:19:04,930 --> 00:19:10,780 one of the first events that we've done with of criminology was a one day workshop on foreign national prisoners. 177 00:19:11,170 --> 00:19:16,120 And we wanted at first we sort of just inviting people instead of opening a call for papers. 178 00:19:16,450 --> 00:19:24,760 And it was extremely difficult to find people working on foreign national prisoners to find who is actually doing work in this subject. 179 00:19:26,050 --> 00:19:32,680 And there were a lot of people who only had profiles in strange languages and by strange languages and everything other than English. 180 00:19:35,260 --> 00:19:40,720 And but even those profiles, a lot of people don't have enough information and they're not updated. 181 00:19:40,990 --> 00:19:48,639 And if you want to be, you know, invited to seminars or to express interest in bids or to be aware of particular job vacancies, 182 00:19:48,640 --> 00:19:51,040 if you want people to be able to contact you and to reach you, 183 00:19:51,040 --> 00:19:57,520 then you do need to have you know, you need to be visible to be findable, if that's a word. 184 00:19:58,810 --> 00:20:01,090 So in India and we did for this workshop, 185 00:20:01,090 --> 00:20:07,419 we did an open call for papers and we received a vast amount of contributions and the majority of those were from PhD students, 186 00:20:07,420 --> 00:20:13,360 none of which had online profiles. So it would have been impossible for us to know what they were working on. 187 00:20:15,640 --> 00:20:18,760 So this is a first step. It's an online prison. 188 00:20:18,760 --> 00:20:22,569 Then there's Twitter. Now Twitter is a great social media tool. 189 00:20:22,570 --> 00:20:26,860 It's short, it's fast, it reaches vast amounts of people and institution. 190 00:20:27,370 --> 00:20:34,750 There's already a very wide criminology community, community on Twitter, which not only circulates news and information, 191 00:20:35,050 --> 00:20:39,160 but also, as Sarah was mentioned ago, often engages engages in current debates. 192 00:20:39,160 --> 00:20:45,340 So like the Mediterranean crisis or a few months ago, the whole issue with the ban on books for prisoners or more recently, 193 00:20:45,340 --> 00:20:48,820 the Baltimore riots, well, there's a lot of information out there. 194 00:20:49,120 --> 00:20:52,359 And Twitter reduces it to 140 characters. 195 00:20:52,360 --> 00:21:00,100 I mean, how great is that? But again, there are things to consider when you set up or when you have an account on Twitter. 196 00:21:01,450 --> 00:21:09,639 So this is a Twitter profile from Board of Criminology. And what I want us to focus on is this little bit of the profile now, 197 00:21:09,640 --> 00:21:15,070 this small information that says border criminologist brings together researchers in criminology. 198 00:21:15,070 --> 00:21:21,430 But what about this is of vital importance for people to find you and to know who you are and what you're doing. 199 00:21:21,430 --> 00:21:26,170 And also, you will notice that we have these hashtags on criminology and border control and border, 200 00:21:26,470 --> 00:21:29,530 which kind of means that everyone that goes on Twitter. 201 00:21:29,820 --> 00:21:34,590 And is looking for criminology accounts and puts out that criminology will find us. 202 00:21:34,980 --> 00:21:45,450 So we'll find a profile and we'll know that we're there. So there are things to consider about your profile. 203 00:21:46,350 --> 00:21:49,870 And one of the things is there are many, many people out there with the same name. 204 00:21:49,890 --> 00:21:54,630 So often you're trying to find someone on Twitter and you come across 20 married passwords, for instance. 205 00:21:55,140 --> 00:21:59,580 And you need to know which one is the married was worth that you want to follow or that you want to tag, 206 00:22:00,090 --> 00:22:06,240 but also because you want people with similar professional interests who don't know you or who don't know your work to be able to find you. 207 00:22:06,930 --> 00:22:11,129 So I set up a case study in search of Ben Crewe. So this is an example. 208 00:22:11,130 --> 00:22:15,720 If you search for Ben Crewe and Twitter, you get all these. 209 00:22:15,720 --> 00:22:19,070 And I mean, this is only like a third of the page. The page goes on and on and on. 210 00:22:19,080 --> 00:22:22,890 So there's a whole bunch of people under the name of Ben Crewe on Twitter. 211 00:22:23,130 --> 00:22:27,540 So which one is the one that I know or that I want to follow or that I want to use? 212 00:22:27,900 --> 00:22:32,530 Now, Ben has a great it's simple, great profile, simple and to the straight. 213 00:22:32,550 --> 00:22:36,420 So I know Prison Research Centre, University of Cambridge. This is the guy that I want. 214 00:22:36,870 --> 00:22:42,900 So it's simple and it's easy. If Ben didn't have those few lines and believe me, a lot of people don't have those few lines, 215 00:22:43,320 --> 00:22:46,020 then it becomes very difficult if you don't actually know the person. 216 00:22:46,020 --> 00:22:51,720 I mean, you might have the photograph, but if you don't know the person and it becomes very difficult to follow the person. 217 00:22:52,200 --> 00:22:58,530 So again, my Twitter profile, I'm sorry about this. So consider what images you will choose. 218 00:22:58,540 --> 00:23:05,309 I mean, images with beachwear or, you know, just bungee jumping are usually not very adequate. 219 00:23:05,310 --> 00:23:08,730 I mean, this photograph is actually not the most eloquent either. 220 00:23:08,730 --> 00:23:12,420 I will need to change it, but also describe their professional interests. 221 00:23:12,420 --> 00:23:20,610 I mean, I start my Twitter profile with anthropology, migration and criminology, which are the three main disciplinary areas that I work in. 222 00:23:20,640 --> 00:23:28,200 So again, anyone who tags on Twitter for criminology, migration or anthropology will find my profile. 223 00:23:28,380 --> 00:23:32,160 And then I just have a few sentences on what exactly I'm doing research on. 224 00:23:32,490 --> 00:23:35,280 And I also tagged the Centre for Criminology. 225 00:23:35,280 --> 00:23:41,130 So at Oxford, Crim is the Twitter account of the Centre for Criminology, which is the institution that I work for, 226 00:23:41,400 --> 00:23:48,840 and you will notice that I also include my Centre for Criminology Online Web page. 227 00:23:48,840 --> 00:23:53,969 So all of these things are important if you want people to find you and then who to follow. 228 00:23:53,970 --> 00:23:58,200 I mean, Twitter is supposed to expand your networks and to engage in conversation. 229 00:23:58,210 --> 00:24:03,660 So you want to follow your colleagues and people that have the same professional interests and not necessarily your friends. 230 00:24:04,200 --> 00:24:06,870 And there's a lot of good criminology Twitter accounts there. 231 00:24:06,870 --> 00:24:14,790 I mean, if your main interest is criminology, you can follow a whole bunch of criminology journals, criminology, publishers, departments. 232 00:24:14,790 --> 00:24:21,840 I mean, Sara has showed you we have a wonderful Twitter account for the Centre for Criminology, 233 00:24:22,860 --> 00:24:26,579 Criminology, criminal justice institutions, legal practitioners, 234 00:24:26,580 --> 00:24:34,590 activists, NGOs, but also think strategically like if you want to work in a place like Rand where Chris works, 235 00:24:34,860 --> 00:24:37,260 you might want to follow their Twitter account. 236 00:24:37,470 --> 00:24:44,910 Or if you're thinking later on, you might want to work for the UN, then follow their Twitter accounts to be up to date with what they're doing. 237 00:24:45,240 --> 00:24:50,520 Tag them in your own tweets, make them hear you and make make yourself visible. 238 00:24:50,520 --> 00:24:57,270 So these are just examples of a few criminology Twitter accounts, which are based in London, Australia and New York. 239 00:24:57,780 --> 00:25:05,280 I mean, there's plenty of more. This is just a few examples. Also, how to follow when you follow someone or an institution, 240 00:25:05,280 --> 00:25:13,530 make sure that you also retweet one or two of their last tweets because you do want to follow people, but you also want people to follow you back. 241 00:25:13,530 --> 00:25:18,359 Otherwise, you're just hearing the conversation, but you're not part of the conversation because if no one is following you, 242 00:25:18,360 --> 00:25:22,680 you can tweet as much as you want, but no one is listening. So you want people to follow you back. 243 00:25:22,860 --> 00:25:25,530 And these are just a couple of tricks to make people follow you back. 244 00:25:25,530 --> 00:25:30,390 So you can just do the sort of quick, fast way of just click on follow and a bunch of people. 245 00:25:30,660 --> 00:25:35,280 But if you actually go and look at their profiles and retweet one or two, one or two of their tweets, 246 00:25:35,280 --> 00:25:38,550 this will enhance the chances that they will actually want to follow you back. 247 00:25:39,600 --> 00:25:46,770 Another good thing, and this is the greatest thing, but it's more time consuming, is to make your own tweet about it and tag and attack that person. 248 00:25:46,770 --> 00:25:54,629 So I have this confinement network tweet, which works out very well to kind of show this. 249 00:25:54,630 --> 00:26:00,420 So check out this web page on pages of confinement and border zones by photographer Sarah Christiana. 250 00:26:00,810 --> 00:26:04,500 And then you have the URL and again, the hash tag photography. 251 00:26:04,500 --> 00:26:08,160 So it has. Yeah, we're done. Yeah. Just very quickly. 252 00:26:11,130 --> 00:26:13,590 Are we done then? Got in two more minutes. 253 00:26:13,630 --> 00:26:21,930 Okay, I'll just go on and say that Facebook is really great and a lot of people have a lot of issues with Facebook and have closed their accounts. 254 00:26:21,930 --> 00:26:29,970 But you can see the Facebook because it is a great professional tool and I'm not going to go much into it. 255 00:26:30,750 --> 00:26:33,780 These are just a few of the things. 256 00:26:34,050 --> 00:26:42,900 Also, Oxford has a lot of resources for if you want to continue and expand your knowledge on social media. 257 00:26:42,900 --> 00:26:46,290 So courses about online presence, Twitter for academia and security. 258 00:26:46,560 --> 00:26:56,810 This is very important, especially with Facebook making blogs, but also it has all these other all these other resources that I find very useful. 259 00:26:58,290 --> 00:27:02,309 And I'm not going to go much into this, but we have the Web page assistant once. 260 00:27:02,310 --> 00:27:08,549 So final words keep your professional social media separated from your personal one, because at the end of the day, 261 00:27:08,550 --> 00:27:12,420 your colleagues don't want to know about your cats or about your weekend of boules in Brighton. 262 00:27:12,930 --> 00:27:18,030 And also you probably don't want your professional contacts to see photographs of your children or yourself at parties. 263 00:27:18,510 --> 00:27:22,970 So another very important point don't ignore negative comments. 264 00:27:22,980 --> 00:27:29,780 Remember that social media is about engagement, so find ways to respond to criticism or at the very least to acknowledge it. 265 00:27:29,790 --> 00:27:36,900 If you don't want to respond it, just retweet whatever critical tweet you got, but acknowledge that you are. 266 00:27:37,650 --> 00:27:42,810 You took that into consideration. Invest a few minutes a day in social media and be patient. 267 00:27:42,960 --> 00:27:47,760 It takes time to develop the good network and to establish a reputation and to have an audience. 268 00:27:48,480 --> 00:27:53,310 But it's worth it. Sorry. We took a bit more time. I mean, any questions?