1 00:00:07,590 --> 00:00:11,040 So a few practical insights on having a venture. 2 00:00:12,900 --> 00:00:18,900 You've decided you want to do it. Very few people are actually going to tell you how it is to be doing it. 3 00:00:19,380 --> 00:00:25,530 And most of us picture ourselves doing this sort of thing when we see ourselves as business people further down the line. 4 00:00:25,980 --> 00:00:31,410 Fame, glory, cocktail parties with politicians, this part and the head that is cut off. 5 00:00:31,410 --> 00:00:37,320 I'll give you two guesses as to who it is. Lifting a device at 45 degrees to test whether it can withstand tilt in a plane 6 00:00:37,920 --> 00:00:42,480 are not really things we think about on the first day of forming a venture. 7 00:00:43,290 --> 00:00:54,830 And yet they are very, very, very important. And the key take home message from the next five slides is it takes time. 8 00:00:56,400 --> 00:01:03,660 And this is one of my favourite quotes timing, perseverance and ten years of trying will eventually make you look like an overnight success. 9 00:01:05,520 --> 00:01:08,550 Remember this? Three slides down. I'll be coming back to it. 10 00:01:10,340 --> 00:01:15,620 Investors and the university and people who've done it before will tell you that 11 00:01:15,620 --> 00:01:20,660 your time involvement in a business after it gets created should look like this, 12 00:01:21,860 --> 00:01:26,780 particularly if you're doing other things, particularly if this is your first company, particularly if you're an academic, 13 00:01:27,200 --> 00:01:31,700 you should be extremely essential to the business and gradually you should be able 14 00:01:31,700 --> 00:01:37,040 to move away from it and become less important and less crucial to the business. 15 00:01:39,240 --> 00:01:44,430 My experience has been this so. 16 00:01:45,510 --> 00:01:51,500 You will notice these massive humps, which is when you think you can actually start coming off, 17 00:01:51,510 --> 00:01:56,820 and then that's when you have your next fundraising round and then something goes wrong with a product that only you can fix. 18 00:01:57,270 --> 00:02:01,200 And then this is about Oxford admissions time when you have no choice but to be working 24 19 00:02:01,200 --> 00:02:04,320 hour days because you're interviewing and then you have to do 14 hour things at night. 20 00:02:05,430 --> 00:02:12,569 There are at least two jobs worth in doing one company and that is very, very important to realise. 21 00:02:12,570 --> 00:02:17,820 And the problem with those humps is you can't predict them and you can't time them alongside 22 00:02:17,820 --> 00:02:22,770 other commitments they happen when the time line of the business tell you they have to happen. 23 00:02:23,670 --> 00:02:26,670 So it's worth bearing that in mind. So it takes time. 24 00:02:28,030 --> 00:02:34,959 And yet more time, because what you've ultimately started with is a concept and now suddenly someone 25 00:02:34,960 --> 00:02:40,360 has given you a very significant investment to turn that concept into a product. 26 00:02:41,400 --> 00:02:46,320 We're out of the shower now. And so started with this. 27 00:02:48,510 --> 00:02:53,430 This is what the first works like prototype looked like. 28 00:02:54,270 --> 00:02:58,530 And I love this quote because I was deeply embarrassed by the fact that it was made of plywood. 29 00:03:00,570 --> 00:03:05,820 However, if you notice this essential feature here, there's a reservoir here and a pump down here, 30 00:03:06,340 --> 00:03:13,320 and then you follow it through to the next iteration. Here is the reservoir, here is the pump, and here is the final product. 31 00:03:15,360 --> 00:03:22,620 Now. I would like to ask you to venture a guess at how old I am in this picture. 32 00:03:26,100 --> 00:03:30,760 20. I'd like to venture a guess at how old I am now. 33 00:03:31,570 --> 00:03:35,440 Careful. 37. 34 00:03:37,150 --> 00:03:40,720 So when I say takes time. Ten years. It's conservative now. 35 00:03:40,750 --> 00:03:44,560 This isn't 17 years from company formation to where we are today. 36 00:03:45,310 --> 00:03:52,060 It is actually a 17 year journey from doing the basic science to actually seeing a product happen. 37 00:03:53,090 --> 00:03:56,570 It takes a long time and it takes staying power. 38 00:04:00,960 --> 00:04:04,710 And not only does it take time, but it takes exhaustive attention to detail. 39 00:04:04,770 --> 00:04:09,480 The last 90% takes as long as the first 10%. 40 00:04:10,440 --> 00:04:17,400 And this is what makes it difficult. These are the things no one really ever told me I would have to do as technical director of a spinout. 41 00:04:18,330 --> 00:04:26,460 You have to start creating an intellectual property portfolio, and that happens first, usually before you form the company, but it never stops. 42 00:04:27,780 --> 00:04:30,989 And just as you're doing this, you have to create a massive document, 43 00:04:30,990 --> 00:04:36,090 typically about 100 to 1000 pages called a product design specification that pre 44 00:04:36,090 --> 00:04:40,110 decides everything the product is meant to do before you start building it. 45 00:04:41,010 --> 00:04:47,070 And then you design it. And just as you're thinking, Great, I have a working product, I'm done here. 46 00:04:47,160 --> 00:04:48,480 My, the science is done. 47 00:04:48,960 --> 00:04:54,660 Someone comes and tells you, Oh, but we have to deploy it in the real world and you're the only person who really knows how it works. 48 00:04:55,980 --> 00:04:59,580 So now you have to write the instructions for use. You have to do the training videos. 49 00:04:59,590 --> 00:05:06,600 You have to do the training manuals. And just as you're thinking, okay, I'm now able to delegate this to a training team. 50 00:05:06,990 --> 00:05:11,250 Someone comes and says, Oh, but you told us you had a company because you had a pipeline series of products. 51 00:05:11,730 --> 00:05:17,610 So now start working on the next product and the difficulties as all of these things grow. 52 00:05:18,210 --> 00:05:23,850 None of them stop. More arrows come in and that's where you become resource constrained in a small company. 53 00:05:24,300 --> 00:05:28,590 So you have to be prepared for the fact that this will grow and this will change. 54 00:05:28,590 --> 00:05:36,120 And at some point here, you will need to recruit and you will need to come up with a pyramid structure that generally enables you to delegate. 55 00:05:38,060 --> 00:05:46,220 So it will take time, more time, attention to detail, and you will do things which you never thought were possible. 56 00:05:46,460 --> 00:05:52,790 I'll tell you the irony. When I was 16, I decided I was not going to go to medical school because I thought I couldn't stand the sight of blood. 57 00:05:55,100 --> 00:06:01,180 I have spent more time with my elbows deep in blood than pretty much any medication. 58 00:06:02,690 --> 00:06:08,089 And if anyone had told me that as an as a nun, as an engineering undergraduate and a professor of engineering, 59 00:06:08,090 --> 00:06:18,080 I'd be spending my sabbatical year two years ago blue lighting up and down the country, connecting real livers for real patients to be transplanted. 60 00:06:18,590 --> 00:06:19,790 I would not have believed them. 61 00:06:21,740 --> 00:06:27,920 And I like to say that I get to enjoy all the positive sides of the medical profession without having ever had to go to medical school. 62 00:06:28,010 --> 00:06:35,140 It's a great deal. And you will also do certain other things that you've never imagined. 63 00:06:35,320 --> 00:06:42,280 This is 14 months ago in the middle of a farm in Hampshire, which happens to have a hyperbaric chamber. 64 00:06:42,790 --> 00:06:49,690 And we are about to test the capability of our device to withstand pressures. 65 00:06:51,290 --> 00:06:54,530 Normally seen in a plane upon compression and decompression. 66 00:06:55,010 --> 00:06:57,030 Something else no one ever told me I would have to do. 67 00:06:57,710 --> 00:07:03,230 You have to worry about it working under every possible condition it might experience in practice. 68 00:07:04,400 --> 00:07:10,080 And one of the favourite and most amusing test. Is the lamp post test. 69 00:07:11,640 --> 00:07:19,710 So it is actually part of the medical device directive that you have to be able to bump your brand new, shiny, fragile. 70 00:07:19,890 --> 00:07:25,740 17 years in the making device into a lamppost, repeatedly at different velocities. 71 00:07:26,010 --> 00:07:31,650 As a professor of biomedical engineering in Oxford. So that it can actually pass the required standards. 72 00:07:37,430 --> 00:07:42,530 But ultimately and I told you it takes time. 73 00:07:42,530 --> 00:07:49,820 I told you it takes attention to detail. But ultimately and I'm not going to finish this sentence for you because only you can finish it. 74 00:07:50,780 --> 00:07:58,310 Well, I can tell you how I finish the sentence for me, but I'd like for everyone in the room to think about what the end to that sentence would be, 75 00:07:58,320 --> 00:08:01,790 what would be the thing that would make it all worthwhile. 76 00:08:02,690 --> 00:08:10,520 And for me, it was two things. The first one was this I've never found it easier to smile on a photograph. 77 00:08:11,510 --> 00:08:14,899 This was the first patient we ever transplanted. 78 00:08:14,900 --> 00:08:21,710 And as a scientist, I'll never forget this. I was standing there and I was about to connect to my machine. 79 00:08:22,280 --> 00:08:29,000 The first liver, which I knew after 350 dry runs, was actually going to be transplanted in a real person. 80 00:08:29,810 --> 00:08:36,800 And what goes through your head at that moment is this. Those reviewers and those publications would better be right. 81 00:08:38,480 --> 00:08:42,020 Because if I've got this wrong, someone is going to die. 82 00:08:43,800 --> 00:08:53,680 And it's a very sobering thought. And we knew that right after the operation had taken place, I got to meet the first patient, Ian Christie. 83 00:08:54,040 --> 00:09:00,580 This is what he looked like. When he came into the operating theatre, and this is what he looked like three days later. 84 00:09:02,320 --> 00:09:05,830 And you'll say yes, but he wasn't. He was a transplant that saved him. 85 00:09:06,160 --> 00:09:09,640 You're right. Except I know we're in the process of proving this, 86 00:09:10,090 --> 00:09:15,729 that he got out of hospital that little bit earlier and got an organ that little bit earlier and actually 87 00:09:15,730 --> 00:09:21,310 recovered and went to spend time with his family that little bit sooner because we did what we did. 88 00:09:24,030 --> 00:09:31,200 And the second, less emotional but equally important moment was seeing this. 89 00:09:31,680 --> 00:09:40,920 This is a production plant. This is actually a device which I spent the best part of my late teenage years assembling by hand, 90 00:09:41,430 --> 00:09:45,000 actually being manufactured en masse and coming off a production line. 91 00:09:45,900 --> 00:09:49,290 And that is also an extremely rewarding feeling.