1
00:00:07,900 --> 00:00:13,060
So in summary, when you have an idea and you want to move forward with it,

2
00:00:13,720 --> 00:00:19,780
the first thing you can do is use the business model canvas and that will help you organise

3
00:00:19,780 --> 00:00:27,490
your thinking map all the different aspects of your business and also track your hypothesis.

4
00:00:29,970 --> 00:00:34,350
And then how do you convert the hypothesis into facts?

5
00:00:34,710 --> 00:00:47,580
Well, you talk to customers. You learn to hear the simplest version of your product and you design experiments you ran, test you got, you gather data.

6
00:00:47,790 --> 00:00:57,060
You learn from that information and feedback. You go back, you think about your product again, you modified or you change it completely,

7
00:00:57,390 --> 00:01:05,760
and then you launch it again until you actually have a customer that will buy your product and you do have a business.

8
00:01:09,520 --> 00:01:13,660
So what do you do in the case that the hypothesis doesn't match the reality?

9
00:01:14,410 --> 00:01:20,740
You get out there. You launch your product. People are not interested in it.

10
00:01:21,610 --> 00:01:25,900
They don't want to buy it. Or you think you have it completely wrong.

11
00:01:26,560 --> 00:01:35,140
Well, you pivot. You go back to your business model and you change to one or more components and you try again.

12
00:01:39,120 --> 00:01:40,830
And I would like to leave you with this.

13
00:01:41,280 --> 00:01:48,840
It's not the strongest of the species that survives, nor the most intelligent one, but the one most responsive to chains.

14
00:01:49,320 --> 00:01:52,980
And as a start-up, this is your biggest advantage.

15
00:01:53,880 --> 00:01:58,200
Here's more your agile and you can change direction fast.

16
00:02:01,480 --> 00:02:01,960
Thank you.