So in summary, when you have an idea and you want to move forward with it,
the first thing you can do is use the business model canvas and that will help you organise
your thinking map all the different aspects of your business and also track your hypothesis.
And then how do you convert the hypothesis into facts?
Well, you talk to customers. You learn to hear the simplest version of your product and you design experiments you ran, test you got, you gather data.
You learn from that information and feedback. You go back, you think about your product again, you modified or you change it completely,
and then you launch it again until you actually have a customer that will buy your product and you do have a business.
So what do you do in the case that the hypothesis doesn't match the reality?
You get out there. You launch your product. People are not interested in it.
They don't want to buy it. Or you think you have it completely wrong.
Well, you pivot. You go back to your business model and you change to one or more components and you try again.
And I would like to leave you with this.
It's not the strongest of the species that survives, nor the most intelligent one, but the one most responsive to chains.
And as a start-up, this is your biggest advantage.
Here's more your agile and you can change direction fast.
Thank you.