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I just wanted to end by just sharing and saying one thing to you guys, and I think we all know this in this room.

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You can have all the marketing budget in the world.

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You can know all the tech, the tricks and tips, every last little thing about content marketing.

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You can be on every single channel. But in an age of information, when information is free and when everybody is vying for our attention and our time,

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the question is not how you will market your product to get in front of me.

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It's whether your work actually matters in the first place.

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And whether the people that you serve and the customers that buy from you and the community that follows you would even miss you if you were gone.

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The other day I was on a podcast. I got invited to speak, to be interviewed on a few podcasts,

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and this dude's interviewing me and he asked me a question which I've been asked quite a few times and he asked me,

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you know, how I'd measured success at Mr. What are the tenants of success and what are the things that we've done that have made us successful?

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And, you know, I just look just looked at him in the screen and I just answered and said, look,

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the truth is, I am not that interested in being successful, and I don't think you are either.

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What I am interested in is being significant.

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And that as a business and as a person makes any other story that you tell and any other thing that you do in marketing much easier.

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Thank you very much for your time and attention.