1
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So just to summarise where we've got to with customer development, it's about understanding and validating your assumptions.

2
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So finding out what your risk is, assumptions are, and then and then validating them, testing them and and making sure they're true.

3
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And it's about learning as you go, listening to what your customers are telling you,

4
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looking for facts in the way that your business is unfolding and adapting your process to based on what you learn.

5
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And then when you're planning, when you're getting ready for to enter this customer discovery phase,

6
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you need to expand on the most important parts of the business model.

7
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The business model canvas. Right?

8
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Expand on your assumptions, write them down, identify them, and then design tests that you need to to validate the risk, use assumptions.