So just to summarise where we've got to with customer development, it's about understanding and validating your assumptions.
So finding out what your risk is, assumptions are, and then and then validating them, testing them and and making sure they're true.
And it's about learning as you go, listening to what your customers are telling you,
looking for facts in the way that your business is unfolding and adapting your process to based on what you learn.
And then when you're planning, when you're getting ready for to enter this customer discovery phase,
you need to expand on the most important parts of the business model.
The business model canvas. Right?
Expand on your assumptions, write them down, identify them, and then design tests that you need to to validate the risk, use assumptions.