1 00:00:05,890 --> 00:00:11,650 Customer discovery, validate your assumptions as quickly as you can, find very cheap, quick ways of doing it. 2 00:00:12,520 --> 00:00:20,170 Take every opportunity you can learn. Look for massive enthusiasm from the customers that you're talking to about your idea, 3 00:00:20,440 --> 00:00:25,360 and be ready to dramatically change your ideas based on what you're learning for your customers. 4 00:00:26,170 --> 00:00:29,950 And if you want to read more, I would definitely recommend these two books. 5 00:00:30,220 --> 00:00:36,880 They should be the other way around. The Lean Start-Up I read is a good overview of a lot the stuff that we've been talking about here. 6 00:00:37,180 --> 00:00:44,620 The Start-Up Owner's Manual by Steve Blank, who came up with a lot of this theory in the first place, is what it says is it's a manual. 7 00:00:44,620 --> 00:00:54,550 It's a really good book to dip in and out of, to get techniques from and to use to to to point you in the right direction as you go. 8 00:00:54,910 --> 00:00:58,000 So, so go and get those books and my contact details of them.